A new Kia pickup coming soon to rival Ranger & Hilux
KUALA LUMPUR: It seems like Kia has started developing a brand new pickup that would compete with the likes of Mitsubishi Triton, Toyota Hilux, and Ford Ranger. The upcoming Kia pickup is said to be based on a platform that it shares with Hyundai. And it is supposed to arrive in the market by 2022 or 2023.
On its arrival (if believed to be coming), this pickup fill a significant gap that is present in both the automakers product profile. According to reports, the pickup segment has a market share of around 20 percent in Australia, meaning that both Kia and Hyundai are losing out on potentially millions of prospective buyers and high-profit margins every year.
Kia sales continue to grow in the slow Australian market and rank sixth in total volume, next to Ford that’s at the fifth position. The arrival of the pickup could spring Kia’s rank further on the board. Currently, SsangYong Musso is the only Korean offering on sale in the market.
Damien Meredith, Kia Australia boss said: “The good news is there is a conversation [with KMC]. It’s still a way off, but we’re confident in the near future the group will have a light commercial range in Australia.” Further, he has on request a full range of offerings for the market from single to double cabs, petrol and diesel options, 2WD and 4WD models. The upcoming model is known to receive market-specific tuning, and hot weather runs could be a significant part of their testing.
Based on last year’s sales of 4x4 and 4x2 ute sales (roughly equivalent to 20,000 units), Kia Australia is aiming between 8 to 10 percent of the market share. This would give a significant hike to Kia’s annual sales figure - last year the automaker sold 59,000 units of passenger cars and sports utility vehicle.