Honda ‘Joy of Buying’ contest has seven participants winning a new Honda City

KUALA LUMPUR: The Joy of Buying contest has just been concluded by Honda Malaysia and the grand prizes are now being awarded to the seven winners. All of the winners have taken home the grand prize - a new Honda City.

The President and Chief Operating Officer of Honda Malaysia, Mr Roslan Abdullah has said that the Joy of Buying contest was a way via which the company expressed its sincere appreciation and gratitude to the customers. And it is only this love and support that has managed to earn it the numero uno brand position for the non-national segment for three back-to-back years.

Barring the seven winners of the Honda City, there have been 17 other winners for the second spot, while 277 more people were also rewarded other prizes. Each of the second spot holders took home a brand new Blu-ray Home Cinema System from Sony while the 277 others received the company’s official merchandise.

The President of Honda has even explained the theme of the Joy of Buying contest saying that it takes into consideration how the company tagline “The power of dreams” has changed the way the customers feel about the company. The tagline itself has inspired Honda to a huge extent, aspiring to provide the best mobility solution to make life easy and fun.

Specifically, providing the testimonial of the popularity of the Honda City itself, the compact sedan alone has sold over 30,200 units in the year-to-date basis (32% of the total Honda sales in the country). The Joy of Buying content was held between September 1 and October 31, 2018, and saw around 4,800 submissions pouring in from around the country.