Volvo Car Malaysia registers 35% sales growth in 2018

Volvo Car Malaysia registers 35% sales growth in 2018

KUALA LUMPUR: Volvo Cars’ global success last year also was reflected on the business done by VCM (Volvo Car Malaysia). In this country, the manufacturer has recorded a total sales count of 1,384 units in 2018, which means it has grown by 35% over 2017. The key reason for this growth is the new transformation plan that was brought in 2015 with the Volvo XC90.

Volvo Malaysia - 2018 Sales Report

Earlier on, Volvo has invested in the Shah Alam plant to increase the volume, and on new platforms like the SPA (Scalable Product Architecture), which underpins the 60 and 90 range. There is also a CMA (Compact Modular Architecture), which is used to underpin the XC40.

During last year, the Malaysian production hub sold 1,889 units abroad, which includes the XC40, V40, V60, S60, XC90 and XC60. The models were exported to the Philippines, Taiwan, Vietnam, and Thailand.

Volvo Cars Malaysia - 2018 Sales Report

In the transformation plan complete overhaul of the product offerings, retail operations, and customer touch points is included. Volvo Malaysia’s Managing Director, Lennart Stegland said that the first change from the customer’s point of view is the implementation of Volvo Retail Experience (VRE). It is a dealer standard that perfectly complements with Volvo's new and exciting product lineup.

Last year, VCM unveiled the Volvo Service Agreement that consists of a comprehensive service package, including the replacement of most wear-and-tear parts, except tyres. The owners can choose between the three and five-year plans.

Volvo Malaysia 2018 Sales

Mr. Stegland also added that the cost of service packages in automobile industry is often added to the car’s sticker price. Volvo has taken a step forward to change this practice, as cost will now be transparent and the owner will have the freedom to choose a plan according to their needs.

VCM will also bring Volvo Personalised Service, a new service concept. To ensure optimum availability of parts, the car maker will introduce a new management system called the Volvo Managed Inventory.

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