Honda Malaysia takes on the used car business in Malaysia

KUALA LUMPUR: Honda Malaysia recently announced the start of the used car business for the very first time in Malaysia.

Honda Used Car Sales was established in April 1966 to handle overall operations involving such vehicles. In order to achieve this, the company's primary task was to streamline the distribution channels for used cars and develop an entirely new market segment.

The company had certain specific objectives, as follows:

1. Reduce the burden on retail dealers in taking in trade-ins on new cars; namely, to provide a means of liquidating used-car inventories.

2. Sell quality, used Honda cars in order to enhance the brand image and maintain the high resale value.

3. Set up a national network for the distribution and sale of used vehicles.

Honda also established Honda Finance at about the same time, for accepting monthly installments from customers who purchased cars through Honda Sales Research. The SF network that had previously been established had managed a significant expansion.

In 1967, one year after the establishment of Honda Used Car Sales, AHSF (All Honda Service Factory) was set up via an extensive network encompassing most of Japan. Through efforts such as these, Honda's retailer-based sales system took root quickly.

This all-new service will start with 6 established Honda dealers in Malaysia. The six dealerships are from different regions comprising MJN Motors Sdn. Bhd. (Selangor), Tiong Nam Motor (M) Sdn. Bhd. (Selangor), Kah Motor Co. Sdn. Bhd. (Penang), Kah Motor Co. Sdn. Bhd. (Johor), Yong Ming Motor Sdn. Bhd. (Johor) and Chuan Thye Motor Sdn. Bhd. (Pahang).

Honda Malaysia will gradually expand the Honda Certified Used Car business to meet the growing demand in the used car market in Malaysia. Honda Certified Used Car (HCUC) will allow Malaysians to purchase a verified, pre-owned Honda car through an accessible and trustworthy platform.

To ensure a quality used Honda, under the HCUC, customers can choose different models of Honda pre-owned cars. All the Honda pre-owned cars are five years and below, as well as clocked 100,000km and below.

Honda Malaysia ensures that the cars sold under the HCUC business have undergone thorough and stringent 288-point inspection conducted by Honda Certified Inspectors. It covers the conditions of the engine and transmission, functionality and undercarriage as well as the exterior and interior conditions.

Customers can drive the pre-owned Honda cars with peace of mind as all the cars are certified, equipped with genuine parts, and are free from major accidents and flood damage.

Customers who purchased certified pre-owned cars through HCUC are entitled to an additional one-year extended warranty on top of the existing warranty that is still valid.

Also Read: Honda Malaysia delivered 53,031 cars last year, targeting 80,000 in 2022