New Royal Enfield store opens in Penang

KUALA LUMPUR: Royal Enfield is on a mission to increase its presence and customer reach in the entire Asia Pacific region. In Malaysia, the world’s leading mid-size motorcycle manufacturer, apart from introducing new products, is opening new outlets as well.

Speaking of which, Royal Enfield Malaysia recently opened a new store in the country. Situated in Penang, the outlet will provide customers in the area with greater accessibility to the brand’s accessories, apparel, and of course motorcycles, all under one roof.

Located in the heart of the Penang commercial center, the new Royal Enfield store will offer easy accessibility to buyers living in Perak, Penang Island, and Kedah.

Located at 1681 G1, Jalan Perusahaan, 13600 Perai, Pulau Pinang, the new Royal Enfield-Penang store showcases the brand’s philosophy of “Pure Motorcycling”.

Royal Enfield Malaysia’s expansion plans -

Didi Group, the official distributor of Royal Enfield motorcycles in the country, has big plans for the market. It plans to achieve more than 500% growth in motorcycle registrations in 2023. Which it will do via -

• Opening 5 pop-up stores & a new official store in Johor Bahru in 2023
• Launch two new motorcycles - the Hunter 350 and Super Meteor 650

All this and more will appeal to motorcycle enthusiasts and will surely help Royal Enfield become the global leader in the mid-size motorcycle segment.

Also Read: Royal Enfield takes over UK distribution from MotoGB