Honda Road to 900k concludes; grand finale organised at Bukit Jalil

KUALA LUMPUR: The ‘Terima Kasih 900k’ campaign of the Japanse automaker, Honda, has been concluded recently. Its Grand Finale was organised at the Bukit Jalil where nine lucky Malaysian people got a brand new Honda model. The Honda Road to 900k campaign was organised to pay tribute to the Honda Malaysia’s impressive success as it’s sales count has crossed the 900,000 unit mark.

Toichi Ishiyama, the CEO and managing director of Honda Malaysia, said, “We are very grateful to all our customers for their support, which has made Honda a trusted car brand in Malaysia. We are very happy to reach such a significant milestone of the 900,000th sales unit since our establishment in 2002, and we want to celebrate it with all Malaysians.”

This campaign is organised to make this record remarkable and it is the first time that the popular homegrown brands like Tealive, Unifi, Astro Radio have made a collaboration with the Honda Malaysia. The aim was to give away nine cars to nine lucky winners. The Honda fans from Malaysia also responded as in just two months around, 122,000 participations were received.

Honda Road to 900k Grand Finale was held at the Bukit Jalil National Stadium car park on 28th and 29th September. It features a setup like a carnival that included a 380-feet-long water slide, racing simulation having one pilot the Civic Type R, virtual reality games, “Instagrammable” backdrops, etc. There was also a section for food and beverages, where a range of food trucks was present.

To recall, in 2002, the popular Honda Malaysia was established, and in 2003, it introduced its first locally-assembled car, CR-V. Now, around 95% of the company’s sales are generated from the CKD models. The remaining comes from the CBU models such as the Civic Type R and Odyssey.

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