Peugeot Motocycles to enter Malaysia; teams up with Aveta

KUALA LUMPUR: Peugeot Motocycles, an established European motorcycle brand known for its world-class legacy, is set to enter Malaysia's growing two-wheeler segment. Peugeot has formed a strategic partnership with Aveta InternationalSdn Bhd to introduce a new premium mobility experience for Malaysians, marking a significant milestone for both entities. 

Aveta and Peugeot form a strategic alliance

In collaboration with Aveta, Peugeot aims to offer Malaysians a premium yet accessible option of urban mobility, backed by Aveta’s robust after-sales service ecosystem. The official launch is targeted for Q1 2026, with further announcements and model previews expected soon.

Peugeot Motocycles: A brief overview 

• Founded in 1898, Peugeot Motocycles carries a legacy of French engineering, design and innovation, guided by its Allure design philosophy. 
• Currently, the brand has a global presence of more than 3000 sales points, including 250 dealerships in France.
• Peugeot has a diverse model portfolio, supported by three global manufacturing hubs.  The premium models like the Metropolis, XP400 and Pulsion are manufactured in France, while the Django Classic and Speedfight are produced in China and Vietnam, respectively. 
• 67% of the brand’s sales come from international markets. 

Aveta International: Market presence and growing portfolio

• Aveta is an established Malaysian motorcycle group with strong market presence and rapid growth.
• With deep local insight and proven capability in launching and expanding motorcycle brands, Aveta has an extensive nationwide dealer and service network in Malaysia.
• Its after-sales service initiatives include programmes like Aveta Care on Wheels, with its operational strength recognised by the Malaysian Book of Records.
• With the addition of Peugeot Motocycles in its portfolio, Aveta is set to further strengthen its position in the Malaysian motorcycle industry. 

Judah Immanuel Sangaran, APAC Director of Peugeot Motocycles, said, “Asia is an important region for our long-term expansion, and Malaysia plays a key part in that journey. We sought a partner with professionalism, strong governance, deep market understanding and a proven execution track record. Aveta International meets those standards with confidence, including a dedicated team focused on Peugeot Motocycles and strong marketing capabilities. We are confident that Malaysian consumers will enjoy  a premium, authentic Peugeot Motocycles experience in sales, service and customer  care that is fully aligned with our global brand standards.” 

Steven Lim, Group Managing Director of Aveta International, said, “We are honoured to steward Peugeot Motocycles in Malaysia. Peugeot Motocycles complements our expanding portfolio and reflects our commitment to delivering a world-class ownership experience. Our focus is to ensure that every rider enjoys premium French design and engineering, supported by the establishment of Peugeot Motocycles' flagship stores across key regions. This partnership strengthens our position in the market and raises  the standard of urban mobility for Malaysian riders.” 

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