Maserati’s new chapter begins in Malaysia; Atlantis Automobili becomes new distributor

KUALA LUMPUR: Atlantis Motor Group, which takes care of Alfa Romeo in Malaysia, has now added Maserati to its portfolio. Atlantis Automobili, part of Atlantis Motor Group, is the new official importer and distributor of Maserati vehicles in Malaysia, effective May 19, 2016.

The road ahead for Maserati 

• Atlantis Automobili will assume full responsibility for Maserati's operations in Malaysia, covering sales, aftersales, customer experience, brand development, and network operations.
• The company is planning a series of strategic investments and enhancements to further strengthen Maserati's presence in Malaysia, as part of its long-term commitment.

• These plans include the introduction of Maserati's future product portfolio, new facilities, customer initiatives and future developments, with further details to be announced in due course.  
• As for existing Maserati owners, Atlantis Automobili is committed to providing ongoing support and assistance throughout the transition period. The owners will continue to receive aftersales support and customer care, with dedicated communication channels.

"As we begin this exciting new chapter for Maserati in Malaysia, our foremost commitment is to our customers and owners," said Dato’ Douglas Cheng Heng Lee, Executive Director of Atlantis Automobili Sdn. Bhd. 

"Maserati is a brand built on heritage, craftsmanship and passion, and we fully recognise the responsibility that comes with representing such an iconic marque. Our immediate focus is to ensure a seamless ownership experience while strengthening the foundations that support the brand in Malaysia for the long term."

Maserati interim sites in Malaysia 

• Interim Sales & Service Facility - RS-G-02, Rhapsody Square, TREC 438, Jalan Tun Razak, 50400, Kuala Lumpur 
• Interim Aftersales Service Centre - 30, Jalan Pengacara U1/48, Kawasan Perindustrian Temasya, 40150, Shah Alam, Selangor

As mentioned above, Atlantis Automobili is part of Atlantis Motor Group, a regional automotive group that has decades of industry experience in delivering end-to-end mobility solutions across the entire automotive value chain. 

"Malaysia is an important market within Maserati's Asia Pacific network, and the appointment of Atlantis Automobili marks a significant step in reinforcing our long-term commitment to customers in the country," said Julie Taieb-Doutriaux, Head of Maserati APAC.

"As we continue to strengthen Maserati's presence across the region, we are focused not only on growing the brand, but also on delivering an ownership experience that reflects the craftsmanship, innovation and Italian luxury that have defined Maserati for more than a century. With Atlantis Automobili's proven automotive expertise and customer-centric approach, we are confident they will further elevate the Maserati experience for both existing and future owners in Malaysia."

For more details, customers can contact Maserati Malaysia at the customer care hotline: +603 2110 2660 or customer care email: contact@atlantismotor.com.my.

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