McLaren enters the Web3 space with MSO LAB

KUALA LUMPUR: The new and emerging 'Metaverse' concept is a virtual environment where people share their experiences and engage in real-time within simulated circumstances. The term has created a lot of buzz among tech enthusiasts around the world. And as the automotive industry is tech-driven with many advanced tech systems on the cards, it is also buckled up to get a slice of the metaverse pie. The latest automaker to join this digital fray is McLaren Automotive. Let's know about its virtual place.

MSO LAB digital community

The British luxury automaker has launched an MSO LAB that provides access to its rare NFTs (non-fungible tokens), which will come in drops. The lab gets the name from the marque's exclusive arm known for building one-off customer cars - McLaren Special Operations.

Genesis Collection

By grabbing NFTs, customers will be able to unlock unique member experiences and opportunities. The first drop is the ultra-limited-edition first "Genesis Collection", which centres around the brand's iconic P1 car.

McLaren NFTs availability

The automaker will launch a limited and invite-only randomised NFT mint on May 11, 2022. Then, at a later stage, it will be available on the Ethereum blockchain with a limited quantity of 2,012 NFTs of the McLaren P1 and P1 GTR supercars. Each token will be priced at 0.5ETH.

The randomised mint comprises the following five MSO LAB tiers

LAB Studio P1	Treatment: level one paint and pinstripe	1000 units
LAB Studio+ P1	Treatment: level two paint, detailed pinstripes and fades	893 units
LAB Works P1 GTR	Treatment: MSO LAB livery in color combinations	100 units
LAB Honorary of P1 or P1 GTR	-	Not for sale; to be gifted to select members of the McLaren community
LAB Icons, P1 & P1 GTR	Bespoke	5 units, each with a distinctive design

 

To make this happen, McLaren joined hands with the leading metaverse infrastructure platform, InfiniteWorld. As a result, the NFTs will be available to buy at nft.mclaren.com.

With this, the automaker harnesses new and innovative ways to push the boundaries of access, ownership, and experience while exploring the possibilities of the Web3 era.

So, are you ready to enter this virtual world? Let us know in the comments.

Also read: McLaren Elva unveiled in Malaysia with RM8.1 million starting price tag