Lepas set to enter Malaysia, targets 30 outlets by end-2026

KUALA LUMPUR: The Malaysian automotive market will soon be welcoming a new Chery-backed brand, named Lepas, offering premium, design-led SUVs for younger, image-conscious buyers. After launching its official social media handles last year, Lepas Malaysia has now announced its network expansion strategy for Malaysia, marking a major milestone in preparation for an official launch scheduled for the first half of 2026. 

Lepas Malaysia: Network expansion strategy

• Lepas will establish 20 sales and service outlets in Malaysia, strategically located across key states in Peninsular and East Malaysia. These include - Kuala Lumpur, Selangor, Johor, Penang, Sarawak, Sabah, and beyond. 
• By the end of 2026, the company aims to reach 30 strategic touchpoints.
• The outlets will be manned by trained sales and service personnel certified under Lepas Malaysia’s proprietary training programs. To uphold service quality standards, a comprehensive parts supply network and warranty support systems will be established. 
• LEPAS will also open a signature Lifestyle Experience Center in the Klang Valley, enabling customers to explore the "Preferred Brand for Elegant Mobility Life" through curated lifestyle zones and learn about LEPAS Elegant Technology.

Lepas leverages Chery Group’s nearly 30 years of manufacturing expertise and global supply chain and brings a mobility experience to Malaysia that seamlessly combines exquisite elegance with technological sophistication.

“Designed for a generation that is confident, creative and connected, LEPAS is built for individuals who seek balance in career, family and passion, and who expect their cars to reflect their personal aesthetic and lifestyle,” said Mr Men Lin Bo, Executive Vice President, Chery Corporate Malaysia.  

“As we prepare for our 2026 debut, our focus is to ensure every customer experiences the refined design and dependable technology that define LEPAS. Our growing network marks the beginning of a long-term commitment to the Malaysian market," added Men. 

Lepas’ global lineup, guiding principles and global presence

Backed by Chery Group’s world-class R&D, engineering, and supply capabilities, Lepas’ current lineup includes three striking models - L4, L6 and L8 SUVs. These vehicles underpin Chery Group’s new global NEV (New Energy Vehicle) platform, which is engineered to support multiple powertrain options (ICE, BEV, and HEV) and accommodate diverse vehicle sizes.

The brand embodies Leopard Aesthetics as its design foundation, Exquisite Space as its product strength, and Elegant Driving at its core. It is rapidly building a strong global presence, with momentum building across Europe, the Middle East, Africa and Southeast Asia. 

For further updates on Lepas' arrival in Malaysia, stay tuned with us. 

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