Armor All teams up with Red Bull Racing, launches new Podium Series at Elmina Lakeside Mall

Armor All teams up with Red Bull Racing, launches new Podium Series at Elmina Lakeside Mall

KUALA LUMPUR: Armor All has just rolled out its new premium car care line in Malaysia—the Podium Series—developed through a global collaboration with Oracle Red Bull Racing.

KEY TAKEAWAYS

  • What makes the Armor All® Podium Series different from regular car care products?

    The Podium Series uses SiO₂-based hybrid ceramic formulas that offer long-lasting protection, water beading, and UV resistance—features typically found in professional detailing products.
  • When and where can the public try out the Armor All® Podium Series in Malaysia?

    Armor All® is hosting a free public event at Elmina Lakeside Mall Open Carpark from June 21 to 22, 2025 (10AM–10PM), where visitors can enjoy complimentary car wash services using the new products.
  • The new range, which includes both interior and exterior detailing products, was launched in conjunction with an upcoming weekend event at Elmina Lakeside Mall (June 21–22), promising a hands-on experience for car lovers and curious shoppers alike.

    From left to right_ From Alvin Cheah, Modern Trade Channel Director; Diane Lee, Business Director (Malaysia, Singapore & Vietnam); Thean Ong Kee, Traditional Trade Channel Director; Aaron Ang, Senior Brand Manag (1) Photo from Armor All

    Set to take place at the open car park from 10AM to 10PM, the event offers complimentary car wash services using the new Armor All Podium Series products.

    Visitors will get a chance to see for themselves how the lineup performs in real-world conditions, especially under Malaysia’s demanding heat and humidity.

    “The Armor All® Podium Series brings cutting-edge innovation and professional-grade car care into the hands of everyday Malaysian drivers,” said Diane Lee, Business Director for Malaysia, Singapore & Vietnam at Energizer Malaysia. “Malaysians love their cars – not just for getting around, but as a reflection of their style and personality… It’s premium care made simple, built for the Malaysian lifestyle and climate.”

    The newly launched Armor All Podium Series - Hybrid Ceramic Interior Detailer in action for the interior of the car 1 Photo from Armor All

    What sets the new Podium Series apart is its use of hybrid ceramic technology. Formulated with SiO₂, the products are designed to offer better longevity, water repellency, and surface protection compared to regular detailing sprays or waxes.

    The bottles themselves are made from recyclable PET plastic and come with custom spray triggers, adding a more thoughtful design touch.

    Here’s a quick breakdown of what’s in the series:

    • Hybrid Ceramic Wash & Shine – A glossy, suds-heavy shampoo that leaves a hydrophobic barrier behind.

    • Hybrid Ceramic Tyre Shine – Provides a deep black shine and slick coating said to last up to four weeks.

    • Hybrid Ceramic Exterior Detailer – Works on all surfaces (including wraps and decals) to enhance colour depth and gloss.

    • Interior Detailer – Cleans up interior surfaces while offering UV protection and a streak-free finish, even on screens and glass.

    • Hybrid Ceramic Protectant – Reduces dust buildup and guards against stains, complete with UVA and UVB protection.

    Armor All air freshner Red Bull front view Photo from Armor All

    The launch marks a notable push by Energizer Holdings Inc. to position Armor All as a more premium offering, tapping into Red Bull Racing’s tech-driven image to underline the range’s innovation credentials.

    The Armor All® Podium Series is now available for purchase through select physical retailers and online. More information can be found at armorallpodiumseries.com or via their official Instagram and Facebook pages.

     

     
     

    Adam Aubrey

    Adam Aubrey

    Adam Aubrey is an experienced writer and presenter with over a decade in the automotive industry, known for his passion for rebuilding older cars from the golden era of automotive design. His work also delves into the future of vehicles, highlighting the exciting potential of electric propulsion.

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