Aston Martin joins hands with Bowers & Wilkins under a new audio partnership

KUALA LUMPUR: Yes, that’s right. With the arrival of the upcoming Aston Martin DB12, the owners will be able to enjoy an unparalleled sound experience thanks to the newly developed Bowers & Wilkins Surround Sound System. All this is a part of the new audio partnership between the two iconic British brands.

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Marek Reichman, executive vice president, and chief creative officer at Aston Martin, said: “The pure sound of our engines alone already delivers visceral emotions and sensations. And now, with the addition of truly perforating sound being delivered so clearly through the newly developed audio system, we’ve harmonized our interior designs with new innovation and tech, so our drivers feel the energy, feel calm, feel the luxury, all at once. Bowers and Wilkins have delivered a system that both meets these design ambitions and ensures that it looks as striking as it sounds."

A little about the newly developed Bowers & Wilkins Surround Sound System -

• The new system offers an optional surround sound system upgrade which is a result of joint efforts of Bowers & Wilkins’ and Aston Martin’s engineering teams
• It is a 15-speaker, double amplified 1,170W surround sound system offering balanced and accurate sound
• Part of the setup is Aluminium Double Dome tweeters and Continuum mid-range drive units
• Offering the most enthralling sound experience in a car is dedicated 3D headline speakers and a powerful subwoofer
• Improving the sound quality is the deep speaker positioned into the DB12 fabric

Dan Shepherd, vice president of licensing and partnerships at Bowers & Wilkins, said, “The alignment of Bowers and Wilkins with Aston Martin is an entirely natural one, with both celebrating their British heritage while being renowned for innovation and creating thrilling experiences. As well as car-audio integration, this exciting new partnership will also lead to elevated brand co-operations in the future.”

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