Ford grabs silver at the Putra Aria Brand Awards 2022

KUALA LUMPUR: The sole distributor of Ford cars in Malaysia, Sime Darby Auto ConneXion (SDAC) bagged a silver award at the inaugural Putra Aria Brand Award 2022.

Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford on the win said, “We are honored and humbled to have received this new people’s choice award under the ambit of the prestigious Putra Brand Awards. Thank you to all Malaysians who selected Ford as their brand of choice in the automotive category. We remain committed to delivering an inclusive brand experience and world-class customer service excellence to all our Ford customers.”

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Established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As), Putra Aria Brand Awards conducts a nationwide consumer survey to determine the country’s favored brands across 24 individual categories. IPSOS, an international research company conducted and measured the survey via a robust consumer research methodology.

The award aims to recognize the brand's excellence in deepening its presence and making an impact in the market, all measured via consumer preference growth. Speaking of which, during the 8-week long survey timeframe, more than 25,000 consumers responded and rated the brands on six criteria - familiarity, experience, impression, intent to purchase, forced choice, and recommendation to friends and family.

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