KL's premier auto show, iAM & MIME set to dazzle enthusiasts once again on 8-9 June 2024

KUALA LUMPUR: The Kuala Lumpur Convention Centre is set to be the grand stage for an unparalleled automotive extravaganza, featuring the International Automodified (iAM) and the Malaysia International Motor Expo (MIME) on 8-9 June 2024.

This much-anticipated event will also mark the 20th anniversary of the esteemed Malaysian Car of the Year Awards (COTY), showcasing not just the crème de la crème of 2024's new vehicles but also celebrating the artistry and innovation in modified automotive excellence.

The iAM will kick off its global tour in Kuala Lumpur, marking the first of six international destinations for 2024. Following its launch, the event will proceed to Surabaya, Indonesia, in July, then make its inaugural appearance in California, USA, in August, before continuing to Singapore, Jakarta, and finally concluding in Bangkok, Thailand, in December.

iAM is renowned as the premier car tuning and lifestyle exhibition in Southeast Asia, boasting a legacy of touring over 38 cities since its inception in 2001. It draws a vast assembly of car enthusiasts each year, rewarding nearly 100 awards across various categories.

 

Reza Aliwarga, the founder of iAM, highlighted the exponential growth of the modified car scene, emphasizing not just the aesthetic customizations but also the advancements in performance enhancements. Aliwarga remarked, "iAM is not just a celebration and expression of creativity, but has become a strong business to customer and business to business platform. The inaugural show in the United States will also elevate IAM to a higher profile and
envisioned to become a confluence for Asian and American tuning enthusiasts.”

Since its merger with MIME in 2022, the combined event has attracted over 100,000 attendees, showcasing the latest in automotive innovations, including electric vehicles, and offering a spotlight for the winners of the 2023 COTY awards.

Yamin Vong, MIME's founder, stressed the unique positioning of MIME, aimed at providing a comprehensive view of the automotive market, including offerings from independent vehicle importers.

Additionally, MIME 2024 will feature a focus on after-sales support and vocational training in collaboration with the Skill Development Department (JPT) and the Ministry of Human Resources, highlighting the importance of certified training in electric vehicle maintenance.

The 20th COTY awards will underscore the industry's achievements, including a new category recognizing electric vehicles and EV-friendly properties. An esteemed panel of automotive journalists and experts will adjudicate the awards, celebrating design, technology, safety, and value for money in the latest car models introduced between August 2023 and July 2024.

With tickets already on pre-sale and anticipation building, the combined IAM and MIME event promises to be a cornerstone for automotive enthusiasts, industry professionals, and potential car buyers looking to explore the latest trends and innovations in the automotive world.

For more details, enthusiasts are encouraged to visit the official event websites. Tickets are currently on pre-sale at RM22 from www.ticket2u.com.my and for more information, visit www.internationalautomodified.com and www.malaysiamotorexpo.com

Also Read: Tokyo Auto Salon Kuala Lumpur 2024 set for return this November - Get ready!