Lamborghini Museum reopens with a new name and a new look

Lamborghini Museum reopens with a new name and a new look

KUALA LUMPUR: Lamborghini is known for its high-performance vehicles and distinctive design all around the world. It was established in 1963, thus this year marks the 60th anniversary of the Sant'Agata Bolognese company. To commemorate this milestone, the brand has reopened the newly designed Automobili Lamborghini Museum for Lamborghini fans.

KEY TAKEAWAYS

  • What does the new Lamborghini Museum offer to visitors?

    Dubbed as “THE FUTURE BEGAN IN 1963,” the newly created Lamborghini exhibition details the evolution of the brand and its products from 1963 to the present day.
  • How many models are on display at the redesigned museum?

    There are 19 cars on display categorized into three main themes - Heritage, Contemporary, and Few-off.
  • Lamborghini Museum

    At the official opening of the museum, Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said, “2023 will be a year full of novelties, starting from this new layout. It will be a year to celebrate our first sixty years under the banner of international events, initiatives, and unexpected activities, which we will unveil throughout the year.”

    Lamborghini Museum

    Lamborghini has changed the name of the museum and remodeled it completely with modernized layout and design. Dubbed as “THE FUTURE BEGAN IN 1963,” the newly created exhibition is dedicated to the history and the iconic technical and design heritage of the brand. It details the evolution of the brand and its products from 1963 to the present day.

    Lamborghini Museum

    There are 19 cars on display categorized into three main themes - Heritage, Contemporary, and Few-off. The models under each category are -

    Lamborghini Museum

    Heritage

    Contemporary

    Few-off

    350GT

    Diablo GT

    Reventón

    Miura S

    Murciélago SV

    Sesto Elemento

    Espada

    Gallardo Performante Spyder

    Veneno

    LP 400 Countach

    Huracán Performante

    Centenario

    Urraco

    Aventador SVJ

    Sián

    LM 002

    Urus

    Countach LPI 800-4

     

    GT3

     

    Lamborghini Museum

    The main topics covered year-wise are -

    Year 

    Topic

    Year

    Topic

    1963

    Foundation

    2001

    Murciélago

    1964

    350 GT

    2003

    Gallardo

    1966

    Miura

    2004

    Centro Stile

    1970

    The factory expands

    2011 

    Aventador

    1971

    Countach

    2015

    CO2-neutral plant

    1990

    Diablo

    2018

    Urus

    1993

    The four-wheel drive

    2023

    Direzione Cor Tauri Strategy

    1998

    Audi

       

    Lamborghini Museum

    “We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future, Winkelmann added.

    Lamborghini fans can experience the thrill of the brand’s storied history and witness its latest technological advancements at the new Lamborghini museum in Italy.

    Also read: Lamborghini’s record-breaking 2022 sales numbers are out

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