e-2008 teased on Peugeot Malaysia's social media - Imminent introduction?

KUALA LUMPUR: Last November, Stellantis, the powerhouse automotive conglomerate boasting a portfolio of numerous brands, made a significant announcement. They revealed their plan to take the reins of Peugeot vehicle sales and distribution in Malaysia from Bermaz. This move comes with the establishment of a new national sales company in Malaysia dedicated to managing the Peugeot brand.

As part of their refreshed strategy for Malaysia, one of the exciting launches on the horizon is the Peugeot e-2008. Well, the buzz building around this particular model looks like it is about to accelerate, as evident by an intriguing social media post that has just popped up on, showcasing the e-2008.

The caption of the social media post teases, "Get ready for an 'Allure In Motion' experience like never before." This hints at major developments for the ASEAN region, focusing on ramping up the adoption of electrification in the automotive industry. Aligned with Stellantis' 'Built in ASEAN for ASEAN' strategy, Malaysia is set to become the central hub for innovative mobility solutions, with a strong emphasis on electrification.

This includes ventures into EV battery production and the establishment of a Regional Training Academy. Essentially, this message positions Malaysia as the heart of electrification efforts in ASEAN. The accompanying video, showcasing the e-2008, suggests that this stylish compact SUV is set to lead the charge into the ASEAN market, with Malaysia playing a pivotal role.

So what do we know about the Peugeot e-2008?

The Peugeot e-2008 stands out in the electric vehicle market with its blend of style, performance, and cutting-edge technology. Here are some of its key details:

1. Design and Dimensions: The e-2008 features a sleek, contemporary design, typical of Peugeot's modern styling. It's a compact SUV, perfect for urban driving and comfortable enough for longer journeys, with its well-thought-out dimensions.

2. Powertrain and Performance: In certain markets, the e-2008 is powered by either a 136PS or 156PS rated electric motor that promises a smooth and quiet ride. It delivers decent power output, ensuring both efficiency and quick response. It can accelerate from 0 to 100 km/h in 8.5 seconds, showcasing its decent responsive performance.

3. Battery and Range: Equipped with a high-capacity battery, the e-2008 offers a considerable driving range, up to 320km making it suitable for daily commutes and extended trips. The specific range and battery capacity for the Malaysian market will be a significant factor in its appeal to potential buyers.

4. Charging Capabilities: The vehicle supports fast charging, with the fastest charge time going from 26->208 km in 26 minutes. Significantly cutting down on charging times and enhancing convenience for users who need quick recharges.

5. Interior and Technology: Inside, the e-2008 features a high-tech dashboard and an intuitive infotainment system with the latest connectivity options. It promises a comfortable and connected driving experience, thanks to high-quality materials and advanced tech.

6. Safety Features: Safety is a priority in the e-2008, with numerous advanced driver assistance systems (ADAS) ensuring a secure driving experience.

7. Market Positioning and Pricing: Positioned as an entry level vehicle in the electric compact SUV segment, the e-2008's price should be relatively affordable and will be a decisive factor in its market competitiveness.  As for its price, it varies globally, but in the UK, for example, the e-2008 is priced between £35,645(RM215k) and £40,495(RM244k).

The Peugeot e-2008 has received a generally positive reception globally. It's appreciated for its eye-catching design and practicality, making it an interesting option in the electric vehicle (EV) market.

In terms of driving experience, the e-2008 offers an enjoyable ride. Its crossover design has a practical edge, and it's seen as a spirited vehicle to drive.

Also Read: Stellantis to transform Malaysia into Asia-Pacific hub by 2025