It’s a hat-trick for Ford Mustang, tops global sports coupe sales again

KUALA LUMPUR: Mustang fever doesn’t seem to fade. For the third time in a row, the American sports car topped the annual global sales chart in its category. It’s the same Ford Mustang that was launched in Malaysia in 2016 and was widely appreciated both by the auto critics and buyers.

On Mustang’s exceptional achievement Erich Merkle, Ford Sales Analyst said that ‘’The world is falling in love with Mustang. This car represents best of American design, performance, and freedom, with an unmistakable personality that appeals - regardless of your postal code”

If you are wondering, how the analysis process declaring the Mustang world’s best-selling sports coupe for third straight year works? Or What all agencies are involved and from where all the data is sourced? Then, let us inform you that it’s Ford who is behind all the hard work. The analysts at Ford took the data from IHS Merkit, a London based information providing firm along with a few government and private sources. Days of evaluation revealed that when it comes to sales, the Mustang is far ahead of its competitors.

A few interesting observation made during the analysis -

• In the year 2017, Ford sold a total of 125,809 Mustang coupes and convertibles in 146 countries
• Out of 126,000 Mustang cars registered globally, 81,866 were booked in the United States itself
• More than one-third of Mustang sales come from the export markets
• Of all the countries where Ford sales Mustang, China showed a strong liking that’s very well reflected by last years 7,125 registrations
• Ford manufactures Mustang in various configuration, most popular or picked option is the 5.0-litre V8 trim
• From 2015 when Mustang’s global exports began until December 2017, Ford sold 418,000 units of the car worldwide
• As a significant disclosure came Mustang’s 10 percent sales hike amongst women buyers over the period of last five years

There’s no doubt that Ford Mustang is a superb car. It has the right looks, mechanisms, and everything else that expected from a car of its status. Let’s see, what this year has in stock for the American sports coupe, will it last or its glory will fade with the entry of new alternatives? We doubt, but one can never say for sure what the future holds!