Mercedes-Benz experienced a slight sales setback in 2021

Mercedes-Benz experienced a slight sales setback in 2021

KUALA LUMPUR: Mercedes-Benz sales report for 2021 is out with the German automaker selling a total of 2,093,476 units globally.

KEY TAKEAWAYS

  • To which brand did Mercedes-Benz lost its best-selling luxury car title in 2021?

    Mercedes-Benz 2021 sales figure indicates the brand losing its best-selling luxury carmaker crown to BMW for the first time in five years.
  • How well did Mercedes-Benz electric models performed in 2021?

    The sales of Merceds fully-electric models almost doubled (99,301 units) with a 91 percent hike compared to last year.
  • Compared to last year's sales figure, the automaker in 2021 experienced a slight drop of 5 percent. Mercedes has attributed the fall in sales to the recent shortage of semiconductors around the globe. The said shortage particularly messed up the automaker’s Q4 of 2021 sales figure by 24.7 percent.

    Mercedes-Benz sales 2021

    Apart from representing a sales drop of 5 percent, the 2021 sales figure also indicates Mercedes-Benz losing its best-selling luxury carmaker crown to BMW for the first time in five years. The latter made record-breaking sales in 2021 with a total of 2.2 million deliveries, you can read the complete details here.

    Despite registering a slight fall in the sales, Mercedes-Benz experienced a few highs like -

    • In 2021, Mercedes-Benz electric models experienced a significant sales growth of 69 percent with a total of 227,458 units sold
    • The sales of the fully-electric models almost doubled (99,301 units) with a 91 percent hike compared to last year

    Mercedes-Benz AMG sales

    • Brand’s luxury, performance, and off-road sub-brands also registered growth during 2021. For instance Mercedes AMG model experienced a 16.7 percent hike with 145,979 units and the Maybach saw a jump of 50.7 percent with 15,730 units
    • A new sales record was achieved by the G-Class with 41,174 deliveries
    • Mercedes-Benz EQ’s range-topping model, the EQS sedan that was launched in August 2021, sold 16,370 units last year

    Mercedes-Benz G-Class sales

    On the slightest drop in its sales, the company’s board member of sales and marketing, Britta Seeger said, “In a challenging year, Maybach, AMG and G-Class vehicles posted new records. Order intake for the EQS, the longest-range EV on the market today, is very encouraging and production of the first all-electric AMG kicked off in December, starting a new chapter for our electric flagship.”

    He further added, “This strong global demand for all our brands gives Mercedes-Benz the tailwinds to accelerate into a new electric era.”

    Also Read: The world’s most searched car brand for 2021 is …

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