Sime Motors rolls out tyre recycling programme across dealerships, claims Industry first in Malaysia

KUALA LUMPUR: Sime Motors has announced the launch of a tyre recycling initiative that it says will reduce the environmental burden of end-of-life tyres across its network in Peninsular Malaysia.

The programme, which kicked off on 1 July 2025, is a collaboration with Evergreen Corporate Sdn. Bhd., a local firm specialising in sustainable waste solutions.

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According to Sime Motors, this is the first structured effort by a Malaysian automotive retail group to handle used tyres through a “closed-loop zero-waste” process.

“This programme reflects our commitment to sustainability and innovation in waste management,” said Jeffrey Gan, Managing Director of Southeast Asia for Sime Motors. “With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero waste* tyre recycling within the industry.”

The move covers a wide network of service centres operated by Sime Motors across several automotive brands, including BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare, and Auto Selection.

Used tyres from these outlets will be transported to Evergreen’s facility, where the company applies what it calls Advanced Thermal Recovery Green Technology. The system is designed to break down tyres into reusable materials like carbon black, recovered steel, and fuel oil—reportedly with minimal emissions.

Evergreen Corporate, which holds an ESG Gold rating from the Malaysian Rating Corporation Berhad (MARC), sees the collaboration as a step forward for Malaysia’s clean-tech ambitions.

“This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia,” said Wan Afif Azizul, the company’s CEO.

Co-Founder Kwang Meng Kian added, “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward. This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”

Sime Motors says the programme aligns with guidelines from the Department of Environment and is part of its broader ESG commitments. The company believes the initiative will offer customers added confidence that their vehicles are being maintained with environmental responsibility in mind.

While tyre recycling isn’t new in Malaysia, Sime Motors’ move to centralise and formalise the process across its retail operations is noteworthy, especially at a time when sustainability efforts are increasingly under public and regulatory scrutiny.

*The “zero-waste” label used by the company refers to the process’ aim of full material recovery, though it is unclear if the emissions data from the recovery process will be independently verified.

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