The world’s most valuable luxury car brand is...

KUALA LUMPUR: The "Best Global Brands" study for the year 2021 has been published by Interbrand publishers, a US-based brand consultancy firm. It is an annual announcement, but what's in it for the automotive sector? What car brands have made it to the list? Let's find out.

First and foremost, the German automaker Mercedes-Benz has been ranked the world's most valuable luxury car brand. Big achievement, but making it even more special is the fact that Mercedes has received the award six times in a row!

Compared to the last year, Mercedes-Benz's brand value has risen by 3 percent. It now sits at USD 50.9 billion, however, the company has acquired the eighth position in the top 10 list. Thus making it the only German company to go that far or even make it to the top 10.

Mercedes-Benz VP of Communications and Marketing, Bettina Fetzer said, “Our continued ranking in the top ten and the increased brand value are successes that we at team Mercedes-Benz are very proud of. This result validates our strategic direction yet again – as a company but also in terms of our brand positioning.”

He further continued, “Across all our brands, Mercedes-Benz is transitioning from a traditional understanding of luxury to a modern interpretation that emphasises aspects such as approachability, innovation and individuality, that establishes an awareness of a world of new possibilities and that inspires enthusiasm for sustainable mobility.”

What other automakers have acquired a place in the "Best Global Brands' study?

• Toyota has been ranked as the world's most valuable carmaker overall, it retains 7th position with a 5 percent growth in brand value
• BMW falls to 12th position from 11th place last year with a 5 percent growth in brand value
• Tesla has jumped to 14th position from 26th place last year, all possible due to its 184 percent hike in its brand value
• Audi has acquired 46th place
• Porsche is down to 58th place from 55th place last year
• Ferrari has jumped three steps at 76th position
• Mini is down to 96th position from 95 last year
• Land Rover is down by five positions at 98th place this year

The Interbrand ranking system is based on three primary criteria including -

• Brand’s financial performance
• Brand’s role in the purchasing decision-making process
• Brand’s strength when it comes to securing

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