Toyota wants its customers to be macho as Chuck Norris

KUALA LUMPUR: Apart from action movies, Chuck Norris is known as a person with superpowers, immense strength and being capable of doing the impossible. Recently, Toyota used Chuck Norris in its new ad featuring the Toyota Tacoma. In the ad, Toyota transformed the Tacoma into a superhero, just like Chuck Norris.

Also, Chuck Norris is seen signing the fenders of the Tacoma. Once it is done, the Tacoma comes into action and starts doing numerous stuff that Chuck Norris actually does. The vehicle starts with burning tires and doing doughnuts to draw a picture of Chuck Norris. It then moves to help people starting with saving a park ranger from the sandstorm. It shoots out a grill that says "Magic winch not available". Later, it saves a construction worker who fells down from a tree and lastly gets a struck football out of a tree.

Apart from helping people out, Tacoma also turns its adventure game on just like Chuck Norris and is seen surfing, dancing and playing chess. It even battles in street fights and wins. In the end, Chuck Norris’ agent was seen replacing the actor for Tacoma which literally means that the Tacoma was able to do everything that the actor could.

Everything said Toyota suggests not to imitate any of the stunts shown in the ad. Moreover, the ad is now the part of a multi-model campaign. The ad particularly tries to show how rough and tough is the Tacoma and other pickup trucks from Toyota, just like Chuck Norris they are able to do the impossible.