10 new Proton outlets open in 10 days across five regions

KUALA LUMPUR: More than half the year has passed, and the national automaker Proton seems all buckled up to achieve its annual sales target of 200,000 vehicles. Alongside introducing new and exciting models, the automaker recently opened 10 new outlets across Malaysia within 10 days, making it easier for customers to explore its wide range of vehicles and conveniently access servicing and after-sales support. 

Among the newly opened Proton facilities are 4 Proton outlets and 6 Proton e outlets.MAS centres, which cover five regions: Central, Northern, Southern, East Coast, and East Malaysia. The list is as follows: 

Outlet	Brand	Region
Juara Mulia, Adda Heights, Johor	Proton	Southern
Indah Sari, Kuala Nerus, Terengganu	Proton	East coast
Cahaya Automotif, Kota Damansara	Proton	Central
Supernau, Batu Kawa, Sarawak	Proton	East Malaysia
MBf EV Auto, Jalan Sultan Ismail, Kuala Lumpur	Proton & Proton e.MAS	Central
AJG Mobility, Pavilion Bukit Jalil	Proton e.MAS	Central
Dunia Motors, Temerloh, Pahang	Proton e.MAS	East coast
Promas EV, Batu Pahat, Johor	Proton e.MAS	Southern
GB Auto, Kulim, Kedah	Proton e.MAS	Northern
BH Autotech, Taiping, Perak	Proton e.MAS	Northern

RM 15.9 million investment, 210 jobs created

The new facilities represent a combined dealer investment of RM 15.9 million and the creation of 210 job opportunities across sales, aftersales, technical and customer service functions. 

Better access for customers across Malaysia

The new Proton facilities consist of different types of outlets, enabling the company to tap customers in both major cities and smaller regional markets. These include - 

• Sales and Customer Centres
• Mall-based showrooms
• Integrated 3S and 4S facilities
• An urban brand centre
• A mini 3S outlet

Refreshed Corporate Identity and Faster & Better service approach

The newly opened outlets move is a part of the brand’s broader effort to improve customer experience across the country. Since last year, Proton dealerships have been progressively adopting the brand’s refreshed Corporate Identity, offering a more modern and welcoming retail environment with better presentation.

For the improved aftersales experience, the dealerships follow Proton’s Faster & Better approach, guided by its 3 Commitments to Customers. These include - 

• FS90 Fast Service
• 1 Day Service Delivery to return vehicles within 24 hours
• Work-In-Progress period of not more than three days

The expanded network also offers dedicated sales, service and Body & Paint services to Proton e.MAS customers. 

Nearly 200 Proton outlets now serve customers nationwide

As of June 2026, Proton has a nationwide network of 195 sales outlets, including 178 integrated 3S and 4S facilities. Proton e.MAS, on the other hand, is supported by 58 dealerships, 45 service centres and 10 Body & Paint centres.

Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer of PROTON said, “Each outlet must strengthen the connection between the company and its customers, both at the point of purchase and throughout the ownership journey. Customer convenience is shaped by both proximity and the quality of support available. Our objective is not simply to add more locations, but to ensure each outlet responds to the needs of its local market and provides customers with a professional and dependable experience.”

“Opening 10 outlets within 10 days reflects the close coordination between PROTON, Proton e.MAS and our dealer partners. The range of outlet formats enables us to improve accessibility in busy urban locations while strengthening integrated sales and aftersales support in regional markets. Whichever powertrain customers choose, they should be confident that PROTON has the facilities, people and technical capabilities to support them throughout their ownership journey,” he added. 

Also read: Proton launches 2026 East Malaysia Day campaign, offers free vehicle inspection and more