Alfa Romeo’s return to Malaysia takes shape with Giulia and Stelvio leading the way

KUALA LUMPUR: After years of absence, Alfa Romeo is officially making its way back to Malaysian roads. The long-awaited comeback now looks closer than ever, following the launch of the brand’s official Malaysian website, along with verified Facebook and Instagram pages that quietly went live this week.

The website, still in its early stages, currently features only two sections — a homepage and a “Register Your Interest” page — but it offers a clear hint at what’s to come.

Displayed prominently are two familiar names to Alfa fans that will spearhead Alfa Romeo’s relaunch in Malaysia: the Giulia sedan and the Stelvio SUV.

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The comeback duo

The Giulia, Alfa Romeo’s stylish sports sedan, is expected to rival premium models such as the BMW 3 Series and Mercedes-Benz C-Class.

Known for its sharp handling and passionate Italian design, the Giulia Veloce variant is likely to lead the charge here. Under the hood, it packs a 2.0-litre turbocharged four-cylinder engine delivering around 280 PS and 400 Nm of torque, paired with a smooth eight-speed automatic transmission. Power is sent to the rear wheels, giving the Giulia the kind of balance and agility enthusiasts expect from a true driver’s car.

Inside, the Giulia combines classic Alfa flair with modern sophistication. Expect a driver-focused cockpit, premium leather upholstery, and advanced tech features such as a digital instrument cluster and an infotainment system with smartphone connectivity.

Meanwhile, the Stelvio brings the same spirit of performance to the SUV segment. Built on the same platform as the Giulia, it shares the same powertrain — the 2.0-litre turbo engine producing 280 PS and 400 Nm — but sends power to all four wheels through Alfa’s Q4 all-wheel-drive system.

This setup promises confident handling in both wet and dry conditions, while still keeping the engaging dynamics that define the brand.

The Stelvio’s design remains one of the most distinctive in its class, with its signature triangular grille, muscular proportions, and sporty stance setting it apart from more conventional German rivals. Inside, it offers a luxurious yet driver-centric cabin, blending performance cues with everyday comfort.

While Alfa Romeo’s Malaysian presence is still in the soft-launch stage, the digital rollout signals a clear intent. The establishment of local social media channels and the opening of interest registrations mark the brand’s first official step toward a full-scale comeback.

Exact pricing, and the official distributor have yet to be confirmed, but expectations are high that both the Giulia and Stelvio will arrive as CBU (fully imported) units initially. Given the niche positioning, Alfa Romeo’s return is expected to focus on exclusivity and brand experience rather than mass-market sales.

Why it matters

The return of Alfa Romeo adds an exciting new dimension to Malaysia’s premium car scene. Known for their emotional designs and engaging driving experiences, the Italian marque’s cars have always appealed to enthusiasts looking for something different from the usual German trio.

For now, Malaysian fans can register their interest on the official site and follow Alfa Romeo Malaysia’s social pages for updates. If all goes according to plan, it won’t be long before the serpent-and-cross badge once again graces local roads — bringing back a dose of Italian passion that has been sorely missed.