BMW M2 Coupe will make its debut in 'Need for Speed' Trailer

Kuala Lumpur: Do you want to get the all-new BMW M2 Coupe feeling before the performance car makes its official launch? BMW will reveal the new 2016 M2 Coupe experience ahead of market launch in Need for Speed. The latest teaser video of "Need for Speed" puts the stunning BMW M2 coupe in the spotlight as the car sped past other vehicles on the highway.

The 2016 BMW M2 Coupe made its dealer launch in the month of April this year, but performance enthusiasts can get a chance to drive the car virtually next month. It will arrive in the 'Need for Speed' this November for performance enthusiasts. The game will start on November 3 and gamers can get the M2 Coupe alongside some other M models.

Need for Speed will also offer the BMW M3 Evolution II (E30), the BMW M3 (E46), the BMW M3 (E92) and the new BMW M4 Coupe alongside the all-new BMW M2 Coupe. “BMW M represents passion and fascination for high-performance sports cars. ‘Need for Speed’ is the ideal platform to introduce our exciting BMW M2 Coupe to fans of the series and the BMW M brand, ahead of its market launch,” said Dr. Steven Althaus, Director of BMW Brand Management and BMW Group Marketing Services. “Our cooperation with Electronic Arts once again shows how modern marketing always opens up new areas with benefits all round.”

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Concatenation of the German luxury brand, BMW with the much-awaited game series Need for Speed is an integral part of the brand's marketing strategy. In a way, it is a good take which just not present its cars in a passionate form, but provide auto enthusiasts a chance to experience a virtual vehicle drive.

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This newly developed BMW vehicle is said to come outfitted with a 3-litre 6-cylinder engine with M TwinPower, which is expected to produce a total power output of 364 HP along with a peak torque of 465 Nm. Full racetrack capabilities are assured by M Compound high-performance brakes and electronically controlled Active M Differential, as well as the Dynamic Stability Control system’s M Dynamic Mode for controlled drifts.

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