Chery Malaysia celebrates sales advisors’ excellence milestone

KUALA LUMPUR: The Chinese auto giant Chery continues to strengthen its foothold in Malaysia with a strong focus on building customer relationships where the brand’s well-trained sales team plays a key role. In line with this, the company launched the CCSP Programme (Chery Certified Sales Professional) earlier this year and recently celebrated its graduated professionals.

Chery Malaysia hosted its Sales Advisors’  Appreciation Dinner event, marking a significant milestone as 77 Sales Advisors graduated from the said programme. During the event, the company recognised its Top 20 Sales Advisors from Central, Southern, Northern, East Coast, Sabah, and Sarawak regions, for their exceptional performance.

The names of the top achievers are - 

• Ivy Tan Shiuh Ling from Chery Bukit Mertajam 
• Sim Kee Hong from Chery Ampang
• Lim Kok Chuan from Chery Bukit Puchong 

“Our Sales Advisors are the face of the brand. Their knowledge, confidence, and ability to guide customers are what truly shape the Chery ownership experience. As our technology and products evolve rapidly, it is essential that our sales team grows with it, ensuring every customer receives accurate information, sincere advice, and a memorable showroom experience,” said Chery Malaysia Vice President, Lee Wen Hsiang. 

Chery Certified Sales Professional Programme: Key highlights

• Exclusively designed by Chery Malaysia, CCSP is a specialised training course created to elevate customer experience and strengthen product expertise. 
• It is a mandatory certification for Chery’s sales advisors who have completed at least six months of service.
• The course comprises theoretical assessments and face-to-face evaluations, empowering the sales force to clearly and effectively communicate the brand’s diverse product offerings and advanced technologies. 
• The second cohort of the CCSP Programme commenced in early October to cultivate a new generation of professional, knowledgeable, and customer-focused sales personnel.  

Chery Super Hybrid Expert Programme

Building on this momentum, Chery Malaysia is set to introduce a new programme very soon, called the Chery Super Hybrid Expert Programme. This initiative is aimed at identifying and developing expert Sales Advisors in the hybrid technology. It will combine theory and practical training in hybrid systems, sales communication, teamwork, and product expertise.

The company aims to deploy at least one certified CSH expert in every showroom to guide customers and mentor junior advisors as electrified vehicles gain traction in the country.

“As we expand our product portfolio with advanced technologies such as the Chery Super  Hybrid system, our people remain at the heart of everything we do — ensuring that every innovation is matched with knowledge, passion, and a deep commitment to our customers,” Lee Wen Hsiang added.  

Also read: First Impressions: Chery Tiggo 7 & Tiggo 8 PHEV – Malaysia’s most affordable Plug-in Hybrid SUVs Impress