Lionel Messi Roped in as Global Brand Ambassador of Tata Motors

Kuala Lumpur: Tata Motors, India's largest automobile company has roped in soccer superstar Lionel Messi as their global brand ambassador for its passenger vehicles portfolio. The Indian automaker has signed-up this ace footballer for endorsing their vehicles in India and in the international markets as well. The agreement is said to be of two-year with an option to expand further. Tata has initiated a new #madeofgreat association campaign which would help to boost the brand's passenger vehicle business. Tata says that the idea of this campaign emerges from a thought of 'what drives us from within is what makes us great'.This is the first time ever that the company’s passenger vehicle business will be undertaking an overall brand association campaign.

Mayank Pareek, president of Tata's passenger vehicle business unit said about Messi- “He is talent galore with conviction and is an icon for today’s youth. Watching him play football is magical. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him the ideal person to represent our brand internationally”.

Further, much excited Lionel Messi said in a statement- “Namaste India. I am very excited about my first association with an Indian brand. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with the Argentinian national team and I hope to visit it again. It is important to believe in yourself and keep pushing to achieve success, and this is what the campaign stands for. I hope together we are able to inspire many more”.

This giant automaker, also the owner of Jaguar and Land Rover is also present in Malaysia via DRB-Hicom. Although it sells only prime movers and the Xenon pick-up truck for commercial use. The brand's latest products are the Zest, Bolt and GenX Nano which is known as 'the world's most affordable car'.

Feature Image Courtsey: Mayank Pareek's Twitter feed