Maserati Fuoriserie personalization programme launched

KUALA LUMPUR: Apart from teasing the upcoming Grecale SUV and the all-new version of the GranTurismo, the Italian marque also announced its new Fuoriserie personalization program during the unveiling event of the MC20 supercar. The program aims to customize the Maserati cars according to owners’ tastes.

Also read: Maserati MC12 successor is here, the MC20

Under this, the automaker offers three one-off creations based on the Trofeo version of Ghibli, Levante, and Quattroporte models, each decked with unique exterior and interior touches. These one-offs represent three different collections, dubbed as Corsa, Futura, and Unica, respectively.

The Corsa applied to the Ghibli features a reinterpretation of glorious racing liveries and heritage colours, thus dedicated to gentlemen drivers. It carries an Officine Aluminium exterior shade with a brushed finish and a double red stripe in the center, running all over the car. The alloy rims are decked up in a dual-tone theme with specific brake caliper colours. Inside the cabin, the Alcantara and carbon-fiber are applied to various parts, including the dashboard, steering wheel, and center console; for seats’ leather, the designers bring back the vintage Formula 1 style.

The next one is Maserati Levante Trofeo adorned with the Futura collection; it is dedicated to the sporty and tech-savvy customers. The model gets inspiration from 3D scans of objects and thus features a Textured Blue Graphite paint job with a rough satin touch and small cross-shaped finishes in reflective material showing the 3D scan points. The interior of the SUV boasts grey Alcantara and white leather seats.

Coming to the Unica collection, which is last but not least in any way. Maserati restyled Quattroporte Trofeo with this one in a different shade with a striking rainbow effect. It is for one who loves fashion, art, and culture. On the exterior, it features decorative tridents here and there and gets pearly colours and metallic finishes for the rims. For the interior, the brand has chosen white and turquoise upholstery. The windows get a multi-coloured finish varying between yellow, green, blue, orange, and purple shades, depending on the time of day.

The automaker has not spoken about the cost to get full Maserati Fuoriserie treatment.

Also read: Maserati Ghibli Hybrid revealed, the brand’s first electric car