The Era of Crossovers: Audi Q3

THE STARS

• Mazda CX-3

• Honda HR-V

• Renault Captur

• Volvo XC-60

• Audi Q3

5) AUDI Q3

Background

The automotive industry has always been as unpredictable as a nail-biting end of a soccer match. Every passing moment showcases an unprecedented switch in the market arrangement, thus changing the priority of products that customers want and manufacturers produce. For a fairly long time, sedans and hatchbacks have ruled the podium when it comes to popular vehicle architectures. But a relatively newer segment of crossovers have apparently managed to attract attention of a diverse range of customers, thus capping a wide segment of the overall market. These new vehicles, referred as Crossovers, offer a blend of characteristics from SUVs, hatchback, and station wagons. As a result, despite their high placed massive structure, most Crossovers offer ride and handling similar to that of a small car. This major advantage has been the most significant reason behind the tremendous market share captured by Crossovers.

Credits

The following factual evidences further put a stamp on our claims

• Mazda CX-3 and Renault Captur have garnered sky-rocketing pre-bookings in the Malaysian market

• Honda HR-V has joined the list of top-10 best selling cars in the country withing a few months of its debut

• Frankfurt Motor Show is being repeatedly characterized for Crossover concepts like Nissan Gripz and Mazda Koeru

• Luxury car manufacturers like Bentley and Jaguar have ventured into this growing segment

• Crossover sales have shown a constant boom throughout the (0.5 million to 4.1 million in United States alone)

Biography

Now that the platform has been set up, CarBay brings you 5 crossovers which can be responsible for the establishment of a new “Era of Crossovers” in the Malaysian market - Audi Q3

Launch Date – 29 June 2012

Price – RM212,900

Specifications

Exterior Design and Features

• Xenon headlamps equipped with LED Daytime Running Lights (DRLs) give the Q3 an aggressive look

• LED tail lamps give the car's derrière a sleeker look

• Massive hexagonal front air dam bordered with chrome accents add exclusivity to the Q3's front fascia

• 16-inch alloys provide dynamism to the side profile, while flared wheel arches give it a masculine look

Interior Design and Features

• Flat-bottom steering wheel looks sporty, and can be adjusted vertically and axially, thus providing a comfortable driving posture

• Leather wrapped seats, steering, and gear-lever ensure that the occupants are ferried around in utmost luxury

• Interior rear view mirror gets auto-dimming feature that makes night drives a joy

• Automatic air conditioning system further helps in keeping the occupants comfortable, irrespective of the atmospheric conditions