UMW Toyota reports April 2022 sales

KUALA LUMPUR: While the Malaysian automotive industry is recovering from the impact of the pandemic and flash floods, the automakers’ sales charts are showing positive trends. Although, they are now struggling with the semiconductor chip shortage issue. Well, here we have the recently released Toyota April 2022 sales figures, showing a hike of 11% over April 2021 year-to-date. 

UMW Toyota April Sales report

Toyota sold a total of 6,946 cars (including 78 Lexus units) bringing the year-to-date total to 29,393 units.

According to the automaker, the credit for this surge goes to its ‘Bersama Lebih Makna’ Raya promo. Under which, it offers benefits worth RM 4,000 on the purchase of the Vios and Yaris.

“It is heartening to note that we have transitioned well into the endemic phase, and we at UMW Toyota Motor are always encouraged by the support from our customers, especially during this busy Ramadan and Raya period. Even with the surprise announcement of Aidilfitri falling a day earlier than expected, all our service centres were fully prepared to assist our customers in their ‘balik kampung’ journey. We continue to be committed to leaving no one behind and offer value for money innovations, coupled with advanced technology and security features in all of our products,” said Ravindran K, President of UMW Toyota Motor.

UMW Toyota sales predictions

Toyota feels like this upward trend will increase as the year will progress. Along with the best-selling Vios and Yaris, the upcoming new product launches will also contribute to the jump in sales.

While the Japanese automaker did not spill the beans on the upcoming car names, these are expected to be the all-new Toyota Veloz and Toyota GR86 (Subaru BRZ twin).

Also read: Which to buy, the 2022 Subaru BRZ or the Toyota GR86?

A brief on ‘Bersama Lebih Makna’ Raya 

The company celebrated the festivities with a short film entitled ‘Kota Raya,’ which highlights the significance of family with a special emphasis on the past two years' travel restrictions. The characters featured in the movie were played by Aedy Ashraf, Amerul Afendi, and Janna Nick. 

UMW Toyota Motor also joined hands with Harian Metro through their ‘Titipan Kasih’ programme and helped the less fortunate. It presented ‘baju raya’ worth RM 150 to 50 children and a ‘Kotak Rezeki’ comprising groceries worth RM 100 to 168 families. 50 children also received RM 60 as ‘duit raya’.

Ravindran K said, “The focus of this activity was for us to share the festive celebration with the less fortunate, as it is more meaningful if we celebrate it together. Furthering our ‘Bersama Lebih Bermakna’ Raya, we wanted to reach out to all those underprivileged, especially the orphans, and single-parent families. We also wanted to inspire and instil a strong spirit of volunteerism, along with community service among our employees as a way to bring our brand closer to the community.”

UMW Toyota Motor will be celebrating Hari Raya with its ‘Toyota Raya Open House Weekender’ on 21 and 22 May 2022 in all showrooms, across the nation.

Also read: 2022 Toyota GR Supra comes with a BIG surprise