BMW opens relocated Lee Motors Retail.NEXT facility in Alor Setar, expands charging network

KUALA LUMPUR: BMW Group Malaysia is committed to providing a holistic premium ownership experience to consumers through enhanced facilities. In line with this commitment, the company recently announced the opening of its newly relocated Lee Motors showroom in Alor Setar, Kedah, along with the establishment of a new charging station in partnership with DC Handal. 

Lee Motors Retail.NEXT showroom in Alor Setar

• Spanning across 50,000 sq ft, the showroom embodies the brand’s Retail.NEXT concept incorporates a Sales & Service Lounge, Handover Lounge, Hospitality Area, and Service Reception.

• The facility offers enhanced service capabilities, including Sales, Service, Spare Parts, Authorised Body & Paint, and Financial Services, ensuring a holistic premium ownership experience.
• The showroom is manned by a dedicated team of 50 professionals across various departments, fulfilling the needs of both new and returning customers.
• Notably, the facility is Green Building Certified under the GreenRE Bronze category, which emphasises Lee Motors' commitment to sustainability. 
• It is a future-ready outlet that can meet the growing demands of customers in Kedah beyond the company’s current annual sales volume of between 200 and 250 units.

New Lee Motors Retail.NEXT showroom: Location & operating hours

Location	218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah
Operating hours	Showroom: 9:00 AM to 5:30 PM from Monday to Sunday Service centre: 9:00 AM to 5:30 PM from Sunday to Friday (except for Saturday)

Benjamin Nagel, Managing Director at BMW Group Malaysia, said, “Today, we also celebrate the newly relocated Lee Motors dealership – not just an expansion but also an embodiment of our Retail.NEXT philosophy, where automotive retail meets contemporary luxury. We are bringing a customer-centric environment featuring modern architecture and sophisticated digitalisation. Lee Motors has been our trusted partner in Kedah for over two decades. Their evolution into a larger, modernised facility reflects both the region's growing demand for premium mobility and the evolving expectations for how premium automotive retail should be experienced. Combined with our new charging station, this represents our comprehensive approach to enhancing the BMW ownership journey for our customers.”

Eugene Lee, Managing Director of Lee Motors, added: "After two decades of proudly serving Kedah, we have learned that our customers don't just want exceptional vehicles – they want an exceptional experience at every touchpoint. This relocation represents our boldest investment yet in that philosophy. Every square foot and every service detail has been crafted with one goal: creating a space that lives up to the strong relationships we have built with our customers over the years."

New charging station in Alor Setar, Kedah

The new charging station in Alor Setar is operated by DC Handal through a partnership with Lee Motors. It features one 180 kW DC fast charger and two 60 kW DC chargers, offering fast and reliable charging options to EV owners in Kedah. The charging rates start at RM 1.30 per kWh.

“As Malaysia’s Number One Provider of Premium Electric Vehicles, we have long understood that true mobility leadership extends far beyond the vehicles themselves, but to encompass the entire ownership experience. Our sustained commitment to expanding charging infrastructure continues with the unveiling of this new charging station in Alor Setar – assuring them that choosing electric does not mean compromising on convenience or confidence. Our dealer partner in the region, Lee Motors, as well as our longstanding partnerships with key charging point operators, have been instrumental in ensuring accessibility and convenience for EV owners nationwide,” said Benjamin Nagel, Managing Director at BMW Group Malaysia.

Also read: BMW Group Malaysia delivered 10,800 vehicles in 2025, EV share rises to 25.2%