BMW Group Malaysia delivered 10,800 vehicles in 2025, EV share rises to 25.2%

KUALA LUMPUR: BMW Group Malaysia says it delivered more than 10,800 vehicles across BMW, MINI and BMW Motorrad in 2025, with 55% of those units being locally assembled.

The company is again positioning itself as Malaysia’s top player in the premium space, claiming it has been the country’s Number One Premium Automaker since 2020, and that it remains the Number One Premium Electric Vehicle Provider for a sixth consecutive year.

Also Read: BMW i5 eDrive40 M Sport Pro Now CKD in Malaysia, First Locally Assembled BMW EV From RM368,800

Electrified models made up a bigger slice of the pie last year too. BMW Group Malaysia says it delivered over 2,700 fully-electric vehicles (BMW, MINI and BMW Motorrad combined) in 2025, which equals 25.2% of its total deliveries.

That is up from 20.6% in 2024, and it is a useful indicator that premium buyers here are moving beyond “EV-curious” into actual ownership, especially now that more models, charging options, and financing routes exist.

During the group’s 2026 business briefing, BMW Group Malaysia managing director Benjamin Nagel said, "As we enter the Year of the Horse, BMW Group Malaysia races ahead with the strength and momentum that has defined 110 years of automotive excellence and innovation for the BMW Group. Technology Openness and Power of Choice have driven our bold product offensive in 2025, empowering our customers with genuine freedom of choice. Combined with our Premium Ownership Experience through Relax. We Care. and All in. Simply Smart., we have become The Ultimate Choice for discerning Malaysian customers seeking premium mobility."

He added, "This continues to be our strength and focus in 2026. As the Ultimate Choice for premium mobility, our ambitions also extend beyond our products and services. From building the first fully-electric BMW in Asia-Pacific right here in Malaysia, to deepening our partnerships with local institutions to develop the next generation of talent, our commitment is demonstrated through what we build, whom we employ, and how we strengthen Malaysia's leadership in premium mobility. This is backed by over 50 years of proven experience and our vision for Malaysia's mobility future,"

By brand, BMW led volumes, MINI grew, Motorrad stayed steady

Breaking down the 2025 numbers, BMW Group Malaysia says:

• BMW delivered over 7,700 vehicles

• MINI delivered over 1,500 vehicles, up 8.7% year-on-year

• BMW Motorrad delivered over 1,600 motorcycles, up 3.8% year-on-year

Product cadence was also part of the story, with BMW Group Malaysia saying it introduced 37 new models and variants in 2025, across combustion, hybrid and fully-electric options.

The pitch was to keep pushing “Power of Choice” so buyers can pick the propulsion type that suits their lifestyle, budget, and tolerance for charging routines.

Best-selling EVs, iX2 leads, i5 close behind

On the BMW i side, BMW Group Malaysia says the BMW iX2 xDrive30 M Sport was its best-selling fully-electric model in 2025 with over 460 units delivered.

The BMW i5 eDrive40 M Sport followed closely with over 450 units, which the company says is a 10.8% increase compared to 2024. Meanwhile, the BMW iX1 eDrive20 M Sport recorded over 340 units, posted as a 41.1% year-on-year jump.

For MINI, BMW Group Malaysia says total EV sales reached over 700 units in 2025, up 15.2%, and that EVs made up 46.4% of MINI deliveries. The MINI Aceman SE led with over 330 units, followed by the MINI Countryman SE ALL4 at over 200 units.

Two-wheel EVs are still niche, but BMW Motorrad’s numbers are moving. BMW Group Malaysia says the BMW CE 04 delivered over 120 units, up 68% versus 2024. Combined with the BMW CE 02, the company says it delivered over 170 fully-electric motorcycles in 2025, an 18.5% increase year-on-year.

Charging network grows past 2,000 points, dealers add 100+ branded chargers

Charging availability remains one of the biggest practical barriers to EV adoption, so BMW Group Malaysia continues to lean hard on partnerships. The company says customers now have access to over 2,000 charging facilities through partners including Gentari, ChargEV, Yinson Greentech, JomCharge, and others.

It also says there are over 100 BMW i and MINI charging facilities available at authorised dealerships and partner venues nationwide, with more planned beyond 2026.

A headline milestone for the brand’s localisation push is the locally assembled BMW i5 eDrive40 M Sport Pro, which BMW Group Malaysia describes as the first fully-electric BMW to be assembled in the Asia-Pacific region.

Beyond marketing value, local assembly matters because it can influence supply stability, delivery timelines, and long-term ecosystem development, assuming local sourcing and aftersales support can keep pace.

Top-selling models, 3 Series leads BMW, Countryman leads MINI

On the non-EV side, BMW Group Malaysia says the BMW 3 Series was its top performer in 2025 with over 1,300 units delivered, timed with the model’s 50th anniversary. The company also highlights the BMW 320i Sport, saying it delivered close to 300 units within its first six months.

The BMW 5 Series followed with over 1,240 units, and the BMW X1 recorded over 1,200 units, placing it third overall for BMW in Malaysia last year. That tracks with the broader market reality too, SUVs remain the easiest sell, even in premium, especially when buyers are juggling family duties and city driving.

For MINI, BMW Group Malaysia says the MINI Countryman (all variants) led with over 900 units delivered. The all-electric MINI Aceman SE (including JCW variants) delivered over 330 units, and the MINI Cooper (all variants) recorded over 250 units.

BMW Motorrad’s strongest segment was Adventure, with more than 990 units delivered in 2025, up from over 760 in 2024, a 30.6% increase. The company points to the BMW R 1300 GS Adventure as a key driver. Urban Mobility also grew to over 400 units from 370 in 2024, with the BMW CE 04 as the segment’s top performer.

Financing, digital contracts, and customer satisfaction scores

BMW Group Financial Services Malaysia says it funded over 4,440 vehicles in 2025, with a stated penetration rate of 35.8%. Among funded vehicles, over 1,200 contracts (41%) were funded digitally.

The company also says it achieved its highest penetration rate for BMW Motorrad in Asia Pacific at 67.7%, which suggests bikes buyers are especially comfortable bundling financing into the purchase.

On customer satisfaction, BMW Group Malaysia claims it recorded among the highest net promoter scores globally across its three brands. It reports BMW scored 96 (sales) and 97 (service), MINI scored 96 (sales) and 98 (service), and BMW Motorrad scored 98 (sales) and 97 (service).

Exports, a new Selangor distribution centre, and talent development

BMW Group Malaysia also tied its 2025 results to its longer-term industrial footprint. It says it has exported over 11,800 vehicles to date to the Philippines and Thailand, positioning Malaysia as a key hub in its Asia Pacific network.

A major investment on the logistics side is a new Vehicle Distribution Centre in Selangor, being built with Neptune Reliance. Construction began in October 2025, and operations are planned to start in January 2027.

BMW Group Malaysia says the facility will have a built-up area of over 48,000 square metres, include Mechanical Hydraulic Parking Bays and EV Charging Bays, and be able to accommodate over 3,000 vehicles.

On workforce development, BMW Group Malaysia also highlighted its BMW NextGT programme with Selangor Technical Skills Development Centre (STDC), aimed at training technicians with EV-ready skills as the industry shifts further toward electrification.

Taken together, the 2025 numbers show BMW Group Malaysia is still playing a volume-plus-mix game in premium, protect leadership on total deliveries, grow electrified share, and anchor the long-term story with local assembly, infrastructure partners, and training pipelines.

The claims are bold, but the figures, especially the EV share increase and the spread across BMW, MINI and Motorrad, indicate the group is not relying on one product line to carry the year.

Also Read: BMW Group Malaysia partners with Universiti Malaya to repurpose used EV batteries