DENZA marks 1,000-unit milestone in Malaysia with first Golf Cup at KLGCC

KUALA LUMPUR: DENZA has marked its first major milestone in Malaysia with a golf tournament instead of a typical showroom event, hosting the inaugural DENZA Golf Cup at the Kuala Lumpur Golf & Country Club (KLGCC) on Thursday, 20 November.

Co organised with MST Golf, the event doubled as a thank you to customers and partners, and a low key celebration of the brand passing 1,000 units sold in Malaysia since launching here in February. All of those sales so far have come from a single model, the DENZA D9 luxury MPV.

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More than 120 guests turned up for the first edition of the Golf Cup, including D9 owners, dealer principals and invited friends of the brand. It is the latest in a growing list of customer engagement efforts by DENZA Malaysia, which also includes media drive programmes, invite only showroom events and a recent tie up as Main Automotive Sponsor for the Jacky Cheung 60+ Concert Tour in Kuala Lumpur.

"Achieving 1,000 sales in such a short time is a powerful testament to our vision to provide the ultimate luxury EV experience," said Mr Eagle Zhao, Managing Director of BYD Malaysia during his speech. "The DENZA Golf Cup is a fantastic opportunity to celebrate this success and strengthen our bond with the DENZA family. Today was about togetherness and camaraderie, reflecting the exclusive lifestyle our brand offers."

The choice of KLGCC as venue underlined the kind of image DENZA is trying to build around the D9. Participants played a friendly tournament on one of the most recognisable courses in the country, taking on its tight fairways and fast greens in a setting meant to mirror the upmarket positioning of the brand’s flagship MPV.

The day wrapped up with a prize giving dinner, where top performers walked away with a selection of premium prizes. DENZA says events like this are part of its effort to reward early adopters and keep owners involved beyond just the handover and service intervals.

According to DENZA Malaysia, the aim is to make ownership feel more like joining a community than simply buying a vehicle, with ongoing focus on product innovation, build quality, after sales support and lifestyle based activities as its customer base grows.

DENZA was created in 2010 as a 50 50 joint venture between BYD and Mercedes Benz, combining BYD’s EV technology with Mercedes’ experience in premium cars. After ownership changes in 2021 and 2024, the brand is now fully under BYD.

Its first model arrived in 2014, and the line up today covers SUV, MPV and sedan segments. To date, DENZA says it has received more than 300,000 cumulative orders worldwide.

Denza is a relatively new name in Malaysia, even if the brand itself has been around for more than a decade. BYD first confirmed that its premium Denza sub brand would enter our market in late 2024, with the D9 chosen as the opening act.

The official Malaysian launch happened on 20 February 2025, handled by BYD Malaysia, positioning Denza as the more luxurious, tech heavy arm sitting above regular BYD models. Since then, the focus here has been on building a small but committed owner base through things like media drives, showroom events and now lifestyle activities such as the DENZA Golf Cup at KLGCC.

For now, Denza’s Malaysian story is all about one product, the Denza D9, a fully electric seven seater MPV aimed squarely at the Alphard / Vellfire crowd who want to go EV without giving up space and comfort.

It is sold here in two variants, the Advanced (front wheel drive) and the Premium (all wheel drive), priced from RM259,000 to RM309,000 on the road without insurance, putting it in the same ballpark as high spec ICE and hybrid MPVs from the traditional players.

DENZA is now pushing further into export markets, with a presence in places such as Cambodia, Singapore, Thailand and Hong Kong, alongside its expansion in Malaysia. The brand also positions itself as part of the wider shift to more sustainable mobility, focusing on electric powertrains and lower emissions as it rolls out new models.

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