Mitsubishi Malaysia supports cancer care NGO; donates Triton 4X4 pickup

KUALA LUMPUR: Time and again Mitsubishi Motors Malaysia (MMM) has come forward and offered help to the sections of the society that need it the most. This time the automaker won everyone's hearts by contributing the Triton 4X4 pickup to a cancer car NGO called the National Cancer Society Malaysia (NCSM).

This particular NGO was established back in 1956 and it offers an extensive range of services and support to people affected by the disease. Running on the philosophy of ‘Education, Care and Support’, NCSM works towards minimizing the incidences of cancer along with increasing cancer care services accessibility in the country.

By contributing its most able vehicle MMM has solved one of the key challenges faced by NCSM, i.e., rural commuting. Now with the Triton 4x4, the NGO would be able to reach areas with little or no access to screening facilities.

Shinya Ikeda, CEO of MMM said, “Mitsubishi Motors supports NCSM’s noble efforts in carrying out their mission to raise public awareness on cancer prevention, screening, and early detection. In line with our CSR vision ‘Inspiring Lives Today for a Greater Future’, we know that success isn’t solely measured by the vehicles we put on the road, but also by the lives we enrich along the way. As part of a responsible Malaysian society, we are pleased to fulfil our CSR by utilizing the innovative strength of our 4x4s for the greater improvement of society.”

On choosing Triton for the job Mr Ikeda said, “Over the years, the award-winning Triton pick-up truck has passed many endurance tests and has been put through the harshest road conditions. We hope that the Triton will gain NCSM access to many places and assist as many people as possible.”

A few key highlights of the Triton 4X4 pickup truck -

• The first pickup with an aluminium powertrain; offers next-in-class max power and max torque
• The 6-speed gearbox offers seamless & powerful acceleration, leading to greater performance & response
• Comes with 4 drive modes for that extra traction (Gravel, Sand, Rock, and Muddy)
• First-in-class super select 4WD-II that delivers optimum traction & handling
• Best-in-class turning ratio of 5.9 meters
• Superb safety kit that includes Rear Cross Traffic Alert, Blind Spot Warning with Lane Change Assist, Ultrasonic Misacceleration Mitigation System, Auto High Beam, 7 airbags, Forward Collision Mitigation, and more

Isn’t the Mitsubishi Triton a capable vehicle that comes loaded with superb features? Which of its features impresses you the most? Let us know in the comments.

Also Read: Mitsubishi Malaysia launches the all-new Triton - Phantom Plus Edition