Peugeot 408 Buy & Win contest: 3 lucky winners to attend Paris Fashion Week

KUALA LUMPUR: Peugeot is known for its innovative and stylish designs in the automotive world. Here’s a perfect example of how the brand creatively blended its automotive excellence with the fashion world and made a lifestyle statement.

In July 2024, Peugeot Malaysia rolled out a “Buy & Win” contest, offering Peugeot 408 customers an exciting chance to be a part of the prestigious Paris Fashion Week.

Key highlights of the Peugeot 408 Buy & Win contest -

• The contest was designed to reward customers who booked and purchased the 408 during the promotion period. 
• The grand prize was a luxury 3-day, 2-night trip to Paris in Business Class for two, including exclusive access to the Paris Fashion Week 2025. 

Also read: Peugeot 408: Which variant to buy?

Well, the automaker has now announced the winners of the content, which include -  

• Nurfhatiah Zulkarnaini from Seremban, who bought a 408 GT.
• Mohamad Faris bin Harrun from Ipoh, who registered the 408 Premium.
• Muhammad Izzul Aiman bin Zahir from Penang, who took home the 408 Allure.

All three winners will fly to Paris with their spouses from 8th to 10th March 2025 and enjoy the global fashion event. To make the couple ready for their visit, a private styling session was hosted by the Founder of KL Fashion Week where they received a luxurious "model treatment", complete with personalised styling from head to toe.

The winners are quite excited to attend the Paris Fashion Week, describing it as a once-in-a-lifetime opportunity. One of them Muhammad Izzul said, “I live in Penang while my wife works in Subang, so I drive down to KL every weekend in our new PEUGEOT 408 Allure. The journey is always comfortable and enjoyable but now this car has brought us even closer, as we’ll be flying to Paris together for the first time! Thank you, PEUGEOT Malaysia."

Well, such kind of campaign highlights the French automaker’s innovative approach to offering customers unique experiences that go beyond the road.

As a quick recap, Peugeot Malaysia offers the 408 in three variants - Allure, Premium, and GT, priced between RM 146,055 to RM 196,055.

The SUV features a distinctive fastback silhouette and a highly efficient PureTech drivetrain that minimises fuel consumption and CO₂ emissions. The mechanical setup comprises a 1.6-litre turbocharged inline-four-cylinder gasoline mill and an eight-speed automatic transmission.

On the purchase of the Peugeot 408, customers get a 7-year/200,000 km warranty, including a three-year manufacturer warranty coverage and four years of extended warranty coverage by Stellantis Malaysia.

Also read: Celebrate this Chinese New Year with Peugeot Malaysia’s unbeatable deals