BMW Group Malaysia dealer awards 2025: full list of winners from the night

KUALA LUMPUR: More than 200 people from BMW, MINI, and BMW Motorrad dealerships around the country gathered at Grand Hyatt Hotel in Kuala Lumpur on 21 May 2026 for BMW Group Malaysia's annual Dealer Awards Night.

The event is essentially the company's way of recognising which dealerships and individuals actually moved the needle over the past year, across sales, aftersales, and customer service.

Also Read: Old BMW EV and PHEV batteries could soon power rural homes in Malaysia

Managing Director Benjamin Nagel used the occasion to look ahead as much as backward, pointing to the Neue Klasse as the big storyline coming for the brand: "Tonight we celebrate not just outstanding results, but the people and partnerships that make them possible. 2026 will be a transformative year for BMW Group Malaysia with the introduction of the Neue Klasse — a new era of electric mobility. The excellence and dedication we recognise tonight give me tremendous confidence that our dealer network is ready to champion this next chapter, delivering the same Premium Ownership Experience and commitment to customers that has made BMW Group Malaysia the country's Number One Premium Automaker since 2020; and the Number One Premium Electric Vehicle Provider for the sixth year."

Here's a breakdown of who took home what on the night.

BMW Aftersales Vision Club 2025

The aftersales awards covered five roles: Quality Customer Care Manager, Technician, Parts Manager, Service Advisor, and Head of Aftersales.

In the Quality Customer Care Manager category, Yee Siew Min from Millennium Welt Kuantan topped the standings, with Khushwant Singh of Auto Bavaria Ara Damansara in second and Roslan Bin Mohd Nasir of Regas Premium Sabah in third.

Kenny Chang Duen Khang of Auto Bavaria Ara Damansara won the Technician award, with Ching Ji Heong of Auto Bavaria Penang finishing second and Wan Luqmanulhakim Bin Wan Zin of Millennium Welt KL North third.

Parts Manager first place went to Goo Siew Lee of Tian Siang Premium Auto Ipoh, with Fun Meng Chiang of Auto Bavaria Ara Damansara in second.

Fok Jun Ming of Millennium Welt KL North claimed top spot in the Service Advisor category, ahead of Annie Lian Sook Ling of Auto Bavaria Kuala Lumpur and Premaeshswaroohpasaiee A/L Chandrasekaran of Quill Automobiles.

The Head of Aftersales category went to Tan Thiam Peng of Lee Motors Auto Care, followed by Tee Chung Yon of Millennium Welt KL North and Boo Yi Ping of Auto Bavaria Ara Damansara.

BMW Motorrad Dealer Award 2025

Auto Bavaria Ara Damansara had a strong night on the Motorrad side. Ng Khe Yen won the Technician award, Mohd Hilmi b Jaludin took the Service Advisor award, and Ooi Mae Gern, Chan Hong Leong, and Ahmad Faisal Mustafa picked up the Marketing Manager, Customer Support Manager, and Sales Manager awards respectively, all from the same dealership.

Daniel Ariff of Millennium Welt Seremban 2 was recognised as the top Sales Advisor, while Wong Kim Kooi of Auto Bavaria Penang received the Dealer Principal award.

Top Sales Advisor for highest funded contracts 2025

Lucas Liang Jit Lim of Millennium Welt Seremban 2 led the BMW funded contracts category, while his colleague Patrick Lim topped the MINI funded contracts side. Saw Kooi Hong of Auto Bavaria Penang rounded things out by winning the BMW Motorrad funded contracts award.

Top Sales Advisor for Easy Drive 2025

Four advisors were recognised in the BMW Easy Drive category: Koh Lay Hong of Auto Bavaria Ara Damansara, Cherie Sumana of Quill Automobiles, Lucas Liang Jit Lim of Millennium Welt Seremban 2, and Tan Khoi Peng of Auto Bavaria Balakong. On the MINI side, Patrick Lim of Millennium Welt Seremban 2 and Lee Sok Yee of Auto Bavaria Ara Damansara were the standouts.

Most Supportive BMW Dealership 2025

Millennium Welt KL North took this one home, with managing director Bryan Wong accepting on behalf of the dealership.

Highest Penetration for Financial Services 2025

Six recipients were named in the BMW Financial Services penetration category: Woon Choon Yuen of Millennium Welt Kuantan, Gabriel Koh of Millennium Welt Batu Pahat, Mak Kam Hong of Tian Siang Ipoh, Nicholas Lee and Joe Lee See Juan from Millennium Welt Seremban 2 and Auto Bavaria Ara Damansara respectively, and Muhamad Azrul Bin Azman of Millennium Welt KL North.

For MINI Financial Services, Nicholas Lee and Joe Lee See Juan were recognised again. Theresa Tan of Regas Premium Sabah and Benjamin Ang of Auto Bavaria Tebrau picked up the BMW Motorrad Financial Services honours.

MINI Issigonis Club Award 2025

Several Sales Advisors were recognised this year: Nicole Lee Pei Jie of Seong Hoe Premium Motors, Yee Zhen Wei and Lim Yen Siang of Millennium Welt Seremban 2, Lai Chor Yuan of Auto Bavaria Tebrau, Chu Chee Keong of Auto Bavaria Penang, Wong Ann Mee of Auto Bavaria Kuala Lumpur, Belinda Ong Gaik Choo and Lee Sok Yee of Auto Bavaria Ara Damansara.

The Sales Manager category went to Elroy Hon Kam Kwan of Millennium Welt Seremban 2, Tan Ni Rou of Auto Bavaria Penang, and Yeow Chun Hoong of Auto Bavaria Ara Damansara. Dealer Principal awards were presented to Theresa Tan of Regas Premium Sabah, Wong Kim Kooi of Auto Bavaria Penang, and Joe Lee See Juan of Auto Bavaria Ara Damansara.

BMW Vision Club Award 2025

In the BMW Premium Selection Central category, Ramky A/L Nagarajan of Auto Selection Ara Damansara won the Sales Advisor award, while Jerry Chan Kin Hoong of the same dealership won Head of Sales. For the outstation category, Mohamad Amir Faris bin Azimi of Seong Hoe Premium Motors took Sales Advisor and Niski Mak Jun Hong of Millennium Welt Seremban 2 took Head of Sales.

Silver Sales Advisor awards went to Lim Yu Yuan of Lee Motors Auto Care and Muriel Tan Mew Chin of Regas Premium Sabah. Gold went to Louise Lou Yin Yee of Tian Siang Premium Auto Ipoh and Steven Ooi Guan Koon of Tian Siang Premium Auto Butterworth. Platinum was awarded to Mohd Amirul Hazim Mohd Zaffaruddin of Millennium Welt KL North, Chong Kean Tuck and Chua Kok Sing of Auto Bavaria Ara Damansara.

For Head of Sales, Silver went to Cabrine Kong of Regas Premium Sabah and Ray Lim Wan Chuan of Lee Motors Auto Care, Gold to Tan Ni Rou of Auto Bavaria Penang and Alfred Liew Hann Yang of Auto Bavaria Tebrau, and Platinum to Victor Tan Wei Teck of Auto Bavaria Ara Damansara and Yuvindra Durairaj of Auto Bavaria Balakong.

BMW Dealer Marketeer of the Year

Jolene Tay of Regas Premium Auto claimed the marketing award for the year.

BMW Excellence Club Award 2025

The Excellence Club recognises Dealer Principals specifically. Gabriel Koh of Millennium Welt Batu Pahat took Silver. Gold went to Muhammad Shaza Abdul Karim of Auto Bavaria Johor Bahru, Wong Kim Kooi of Auto Bavaria Penang, and Benjamin Ang Boon Chyuan of Auto Bavaria Tebrau. The Platinum tier was awarded to Bryan Wong of Millennium Welt KL North, Lim Sern Paul of Auto Bavaria Balakong, and Joe Lee See Juan of Auto Bavaria Ara Damansara.

Also Read: BMW Malaysia launches two new models - X3 30 xDrive M Sport and long-wheelbase iX1 EV