BYD scores as EURO 2024's official E-Mobility partner

KUALA LUMPUR: UEFA's got some exciting news! They've just teamed up with BYD, the biggest name now in new energy vehicles (NEVs), for UEFA EURO 2024, happening in Germany from June 14 to July 14. This is pretty cool because BYD isn't just any partner; they're stepping in as the Official E-Mobility Partner of the event, taking place across ten buzzing host cities.

What's BYD bringing to the table? They're all in on UEFA's mission to make this the most eco-friendly European Championship ever. We're talking about BYD rolling out a variety of their latest NEVs for folks involved in the tournament. Plus, they're planning to flaunt their newest NEV models and some slick technology at select UEFA EURO 2024 venues.

UEFA's marketing honcho, Guy-Laurent Epstein, is stoked about having BYD on board. He's all praises for BYD's 29-year journey in advanced battery tech and their rep for global innovation in electric cars. Epstein thinks BYD is a perfect match for UEFA's green goals, merging the thrill of football with a commitment to the environment. And hey, BYD stands for Build Your Dreams, which totally vibes with the Euro Championship spirit—teams and players battling it out to grab the coveted Henri Delaunay Trophy.

Over at BYD, Michael Shu, their Europe boss, is just as pumped. It's a big deal for BYD to be the first E-mobility partner for such a top-tier sports event, allowing them to showcase their electric vehicle innovations to a huge crowd. Shu highlights how this partnership echoes BYD's dedication to a greener future, a vision they share with UEFA. They're all about inspiring through positive experiences and are keen to show off their eco-friendly rides to fans worldwide.

BYD isn't just there to show off cars, though. They're planning to amp up the fan zones, bringing live match screenings and a whole lot of fun activities to make the football fiesta even more memorable. They're also throwing hundreds of events in their stores across 19 European countries to celebrate with fans and customers.

BYD's joining a lineup of automakers like Hyundai-Kia, Toyota, and Volkswagen, who've also backed major football events, tapping into the sport's global charm. Who knows, they might even do a Volkswagen, where they introduced the match ball via a remote control car which took the ball to the centre of the pitch to the referees and players.

As for Euro 2024, it's not just about the matches. BYD will be in the mix with other big sponsors like adidas, Alipay, and Coca-Cola, making this tournament one to remember.

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