First-half of 2022 was encouraging for Bentley, sales figures out now

KUALA LUMPUR: In the list of automakers to reveal H1 2022 sales performance included Honda Malaysia, Lamborghini, and now Bentley. Like the two car makers, Bentley also had a pretty good sales run from January to July 2022, despite the global economic uncertainty the market is experiencing.

During the said period, the luxury carmaker accounted for operating profits of €398 million, compared to the same period last year that’s a 124 percent growth. So, in the first half of 2021, Bentley registered €389 million of operating profit. Good going we must say.

Also Read: Bentley Bentayga EWB debuts with an exceptionally luxurious cabin

As for the turnover, it hiked from €1.324 billion (during H1 2021) to €1.707 billion (H1 2022). Also, a striking jump was seen on the revenue front, from €186,000, to €213,000. According to Bentley, it was mainly due to the high levels of personalisation opted by the customers.

Let's now discuss Bentley's model - and market-wise sales distribution for H1 2022. Starting with the models, the Bentayga SUV with a 40 percent share in the total sales became the top-selling Bentley model for H1 2022. It was closely followed by the Continental GT Grand Tourer and Flying Spur sedan with 33 percent and 27 percent respectively.

Also Read: 2023 Bentley Continental S range unveiled, here’s what makes it different from the standard model?

The market that proved most profitable for the brand was the United Kingdom with year-to-date sales going up by 44 percent. Europe was not far behind with a 33 percent hike. In both markets, Bentley recently introduced the Continental GT Speed which is being credited for the growth. The United States remained a strong market for the brand, while the sales figures from China were impacted the most, mainly due to extended COVID-19 lockdowns.

Overall, Bentley experienced a year-to-date sales hike of 3 percent with a total of 7,398 units delivered during H1 2022, compared to 7,199 units during the same period last year.

Bentley’s future plans -

The luxury British carmaker recently announced its forward-looking Beyond100 strategy wherein it will reinvent its entire line-up and direct it towards an electrified future. Thus achieving carbon neutrality by 2030. To fulfil its goal, the carmaker has planned a
€3 billion ten-year investment programme towards its future models and the Pyms Lane factory in Crewe.

Also Read: This year marks Bentley’s 20th anniversary in China, celebrates with Mulliner collection