Jetour drives Malaysia Sarong Music Run 2025 as official automotive partner

KUALA LUMPUR: Jetour Malaysia is committed to offering high-quality, innovative SUVs at competitive price tags. At the same time, the brand also values culture, community, and lifestyle, and aspires to make real connections with Malaysians. A testament to that is Jetour's recent collaboration with the third-edition Malaysia Sarong Music Run 2025, where it served as the event’s key sponsor and official car partner.

Malaysia Sarong Music Run 2025

Held on 20th September in Kuala Lumpur, the Malaysia Sarong Music Run (MSMR) 2025 was an electrifying fusion of sports, music, and culture. Participants of all ages took part in the fun run, followed by live concerts and cultural celebrations.

Blending fitness, entertainment, and cultural pride, this lively and super energetic event saw over 10,000 registered runners and an estimated 30,000 concert-goers, making it one of the most highly attended editions since the event’s inception.

Jetour celebrates Travel, music and culture as the official automotive partner 

As the exclusive automotive partner, Jetour amplified the festivities with its bold brand presence and engaging activations. It showcased the Dashing and VT9 SUVs that reflect its “Travel+” philosophy centred on exploration, lifestyle, and community spirit. Key activities included - 

• Race kit collection, which began before race day, where participants, alongside prepping for the run, checked out Jetour’s latest SUVs and their features.

• On the event day, the lively crowd enjoyed several exciting activities such as live radio, commemorative photo prints, mobile displays, and surprise giveaways at Pavilion Kuala Lumpur.
• Another major highlight was the Jetour car convoy, which led the 5km fun run through Kuala Lumpur’s streets before concluding at Wisma BSN, showcasing the brand’s Travel+” spirit and growing presence in Malaysia.
  
• Night concert featuring Malaysian icons like Bunkface and other local talents.

“JETOUR is more than producing cars — it’s about inspiring a lifestyle that is youthful, dynamic, and socially connected,” said Ke Chuandeng, President of JETOUR International. “The Malaysia Sarong Music Run gave us a valuable opportunity to engage with the community and future generations in a way that was both meaningful and memorable.”

Overall, Jetour reinforced its ‘Travel+’ philosophy through this event, inspiring people to transform every journey into an extraordinary adventure. It was not just a simple run event but a celebration of freedom, diversity, and unity.

Also read: Meet Jetour’s new hybrid off-road SUV, the G700