JLR Malaysia consolidates business operations for long-term growth

JLR Malaysia consolidates business operations for long-term growth

KUALA LUMPUR: Jaguar Land Rover Sdn Bhd (JLRM), a joint venture between SISMA Auto and Sime Darby Motors, has decided to consolidate and strengthen the automaker's retail business operations, thus making it the only importer and dealer in the country. The move is part of its ambitious plan to enhance the brand's service capabilities and drive long-term growth.

 Syed Ahmad Muzri Syed Faiz, Jaguar Land Rover Malaysia's Managing Director

According to Syed Ahmad Muzri Syed Faiz, Jaguar Land Rover Malaysia's Managing Director, JLRM’s consolidation exercise will benefit the automaker and put it in a stronger position as well. How? Well, it will help the company serve its customers better while optimising retail & distribution costs, and overheads.

He said, “This consolidation will be a positive move towards better operational efficiency with elevated levels of premium services which will help drive long-term growth for the company. These measures will leverage the company’s vast experience and accumulated know-how through the decades to strengthen its processes and deliver more value to our customers.”

The JLRM consolidation will see the acquisition of assets and transfer of staff from SISMA Auto and Sime Darby Auto Connexion. In addition to consolidation of central business operations into Jaguar and Land Rover Dealership at Ara Damansara, Selangor. The said outlet is the largest JLR 4S facility within the South-East Asia region. Retail operations will also be operated at the company's Jalan Sultan Ahmad Shah facility in Penang.

From this consolidation, JLRM expects elevation of customer experience, thus setting the brand apart from mass premium brands. The company further plans to take digitization initiatives via investing in technology and increasing deployment of digitalisation on the time.

Customers can expect more convenient and luxurious services from Jaguar Land Rover Malaysia. The Ara Damansara facility is spread over a 167,586 sq ft area and houses both new and approved pre-owned JLR vehicles.

JLRM DEALERSHIP

What other initiates will JLRM take?

  • Invest heavily in training and grow JLR Master level 4 Technicians and Electric Vehicle Technology Certified Technicians
  • Training of sales and service advisors as per JLR standards
  • Service Outreach programmes will be curated

Lastly, customers can expect new models to join the JLRM family in the near future. Included in the list are models like - the Jaguar F-Pace SUV, Jaguar XF Executive Sedan, Land Rover Defender 90, Jaguar I-Pace All-electric Performance SUV, and the all-new Range Rover.

Also Read: 2022 Land Rover Defender launched in Malaysia, check details

Sell your car at the best price

Verified and genuine buyers Verified and genuine buyers
Free listing Free listing
List your car

Land Rover Car Models

  • Land Rover Range Rover Evoque
    Land Rover Range Rover Evoque
  • Land Rover Range Rover Velar
    Land Rover Range Rover Velar
  • Land Rover Discovery Sport
    Land Rover Discovery Sport
  • Land Rover Range Rover Sport
    Land Rover Range Rover Sport
  • Land Rover Defender
    Land Rover Defender
  • Land Rover Defender 90
    Land Rover Defender 90
  • Land Rover Range Rover
    Land Rover Range Rover
Land Rover Cars Price

You might also be interested in

Latest Land Rover Car Videos on Zigwheels

Zigwheels
  • See the All-New Land Rover Discovery's Design Features
    See the All-New Land Rover Discovery's Design Features
    27 Jun, 2017 . 8K views
  • Land Rover Discovery Sport car review
    Land Rover Discovery Sport car review
    10 Sep, 2015 .
  • Land Rover Discovery Sport review 2015 | TELEGRAPH CARS
    Land Rover Discovery Sport review 2015 | TELEGRAPH CARS
    10 Sep, 2015 .
  • Land Rover Discovery Sport SUV - Carbuyer
    Land Rover Discovery Sport SUV - Carbuyer
    10 Sep, 2015 .
  • Land Rover Discovery Sport - first drive review of the new baby Land Rover
    Land Rover Discovery Sport - first drive review of the new baby Land Rover
    10 Sep, 2015 .
  • Land Rover Discovery Sport - 2015 What Car Safety Award winner
    Land Rover Discovery Sport - 2015 What Car Safety Award winner
    10 Sep, 2015 .
  • WORLD EXCLUSIVE: Five things you need to know about the 2015 Land Rover Discovery Sport - What Car?
    WORLD EXCLUSIVE: Five things you need to know about the 2015 Land Rover Discovery Sport - What Car?
    10 Sep, 2015 .
  • WORLD EXCLUSIVE: What Car? readers' preview of the 2015 Land Rover Discovery Sport
    WORLD EXCLUSIVE: What Car? readers' preview of the 2015 Land Rover Discovery Sport
    10 Sep, 2015 .
  • Land Rover Discovery Sport Review 2015 (2016 MY)
    Land Rover Discovery Sport Review 2015 (2016 MY)
    10 Sep, 2015 .
  • LAND ROVER DEFENDER PickUp Td5 U8819
    LAND ROVER DEFENDER PickUp Td5 U8819
    30 Jul, 2015 .
Latest Land Rover Car Videos

Compare

You can add 3 variants maximum*