Mercedes-Benz Malaysia and Malaysia Airlines team up to elevate luxury at KLIA

KUALA LUMPUR: Mercedes-Benz Malaysia (MBM) and Malaysia Aviation Group (MAG) have partnered in a strategic collaboration to elevate the luxury and convenience of customer experiences at Kuala Lumpur International Airport (KLIA).  

With an aim to redefine premium services, starting this January 2025, Malaysia Airlines and MBM will roll out a fleet of luxury Mercedes-Benz vehicles for its Private Terminal Transfer Service.

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The chosen vehicles to lead this service includes the Mercedes-Benz S 580 e Plug-in Hybrid and the all-electric EQS 500 4MATIC sedans. 

The service will provide 24-hour transfers for eligible passengers between KLIA Terminal 1’s Main Terminal towards the Satellite Building.

The collaboration, which was unveiled at an event at Hap Seng Star Setia Alam, officially announced the shared commitment of blending convenience and opulence for Mercedes’ and MAG’s top-tier clientele.

Amanda Zhang, CEO & President of Mercedes-Benz Malaysia, emphasized the brand’s dedication to creating memorable moments:
"At Mercedes-Benz, our mission is to craft extraordinary experiences—what we call Mercedes Moments—where cutting-edge technology meets timeless elegance to make every journey unforgettable. Partnering with Malaysia Aviation Group allows us to elevate luxury travel experiences for our customers and Enrich members, setting new benchmarks in exclusivity and sophistication. Being ranked consecutively as the 'most valuable luxury automotive brand' in Interbrand's Best Global Brands 2024 reflects our commitment to innovation and excellence. We are excited to embark on this journey together to redefine customer service and luxury."

Meanwhile, Philip See, CEO of Loyalty & Travel Services at MAG, highlighted the airline's focus on premium service:
"We are dedicated to enhancing travel experiences by elevating service standards. Our partnership with Mercedes-Benz Malaysia ensures Enrich members and elite passengers enjoy premium comfort. This supports our efforts to enhance in-flight and on-ground offerings, reinforcing Malaysia Airlines’ premium service. In addition, through exclusive privileges and curated engagements, we strive to elevate the Enrich experience, ensuring seamless and rewarding journeys beyond flying. We remain committed to delivering exceptional service that reflects Malaysian Hospitality."

What’s in It for Customers?

This partnership isn’t just about fancy cars—it’s about delivering exclusive perks. Enrich Platinum and Gold members will have access to:

• #MyMercedesRewards: Special incentives on select Mercedes-Benz plug-in hybrid and all-electric models.
• Top-Tier Travel: New car buyers this year can look forward to an exclusive journey to Germany for a peek into the world of Mercedes-Benz.
• Exclusive Events: Access to curated luxury experiences hosted by both Mercedes-Benz and Malaysia Airlines.

Additionally, from March 1, 2025, customers who purchase Mercedes-Benz vehicles will get year-round access to Malaysia Airlines’ Private Terminal Transfer Service, offering a seamless start or end to their journey.

By combining Mercedes-Benz’s aura of luxury in automobiles with Malaysia Airlines’ hospitality, the partnership aims to set a goal to provide premium services in the region.

The Mercedes sedans will be replacing the BMWs which had been in service at the airport since January 2024. 

As the collaboration rolls out, both brands promise to deliver experiences that go beyond expectations, merging innovation with comfort to create something truly exceptional.

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