Proton’s April 2026 sales revealed - Saga & X50 lead, e.MAS 7 tops Malaysia’s PHEV charts

Proton’s April 2026 sales revealed - Saga & X50 lead, e.MAS 7 tops Malaysia’s PHEV charts

KUALA LUMPUR: Proton has revealed the sales numbers for April 2026. During the first month of the second quarter, the national automaker sold a total of 18,156 units (including ICE, EV and PHEV models), which represents a growth of 15.6% over 15,706 units sold in March 2026. 

KEY TAKEAWAYS

  • What is Proton's market share in Malaysia? 

    Proton’s market share for April is estimated at 25% based on an estimated total industry volume.
  • What is Proton's total YTD 2026 sales figure? 

    Proton’s year-to-date 2026 sales figure stands at 67,298 units.
  • Proton Saga Photo from Proton

    Proton’s year-to-date sales are estimated at 67,298 units, which is 40.9% higher than the number of units sold in the same period last year. The market share is estimated at 25% for the month and 26.4% for the year so far.

    Looking at the electrified vehicles specifically, the automaker sold a total of 3,420 EV and PHEV models last month, bringing the YTD total to 11,664 units.

    Proton e.MAS 5 Photo from Proton

    Let’s now have a look at the individual performance of Proton cars - 

    Proton Saga

    • Continues to be Proton’s best-selling model with 8,207 units sold in April (up by 50.9% compared to the last month)
    • YTD sales: 29,977 units

    Proton X50

    • Leading the B-segment SUV category with 2,603 units sold in April
    • YTD sales: 10,174 units

    Proton S70 

    • Maintaining strong demand in the C-segment sedan category with 2,377 units sold in April (best-ever monthly performance)
    • YTD sales: 8,175 units

    Proton X90

    • Marked its strongest performance since its first launch with 462 units sold in April (up by 43% over the last month)

    Proton e.MAS 7

    • Recorded monthly sales of 636 units in April
    • YTD sales: 1,436 units

    Proton e.MAS 5

    • Recorded monthly sales of 1,771 units in April
    • YTD sales: 8,473 units

    Proton e.MAS 7 PHEV

    Proton e.MAS 7 PHEV Photo from Proton

    “Overall, we are on the right path to achieve our targets for 2026 and with more launches and new initiatives in the pipeline for this year and the next few years beyond, Proton hopes to be able to position itself as the best choice for Malaysian car buyers as well as the country’s leading export OEM,” said Proton Edar CEO Datuk Abdul Rashid Musa.

    Also read: Could Geely Galaxy Starshine 6 become Proton e.MAS’ first sedan instead of the next S70?

    Sippi Vig

    Sippi Vig

    Sippi is a versatile writer and specializes in crafting both blog articles and site content for the automotive industry. Her strong analytical skills help in curating articles backed with stong number analysis for our audience. She enjoys reviewing the latest cars/models and describing new technologies. She holds a master of business administration degree in finance and marketing. When she’s not working, she enjoys travel, adventure, reading, and gardening.

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