Proton surpasses 160k sales in 9 months; two new models still to come this year

KUALA LUMPUR: Proton has announced the sales numbers for September 2026. During the month, the national automaker sold a total of 19,465 units (domestic, export, Proton e.MAS and smart), which represents a month-on-month decline of approximately 14%. 

Proton’s year-to-date sales have reached 160,886 units, surpassing its total sales volume of 157,976 units from 2025 in just nine months. This marks the earliest point since 2002 that the automaker has crossed the 150,000-unit sales mark, which is the highest volume recorded since the company began its partnership with Geely in 2017.

The estimated market share for the month is 28.9%, while the YTD market share figure now stands at 26.9%.

Dato' Ir. Abdul Rashid Musa, Deputy Chief Executive Officer, PROTON, said: "We have reached a new milestone in September by not only outperforming total sales for the whole of 2025, but also by achieving it in only nine months. With 60,540 units sold, PROTON also had its best Q3 performance since 2009 while setting a new high watermark for the PROTON-Geely partnership."

"Despite our current success, PROTON’s pace of model introductions, infrastructure investments and customer-driven initiatives will not be slowing down. We still have at least two more launches to come before the end of the year, while our export business is targeting further growth in sales of both Proton and Geely-badged vehicles originated from Malaysia in overseas markets."

Let’s have a look at the performance of Proton’s best-selling models .-

Proton’s best-selling models

Proton Saga	Best-selling vehicle in Malaysia in September with total deliveries of 8,701 units  Year-to-date sales: 68,237 units (up by 34.5%) On track for another record year as one of the favourites amongst compact sedan buyers.
Proton S70	Continued strong momentum with 2,756 units sold in September; second consecutive month with sales above 2,700 units  Year-to-date sales: 20,709 units (surpassed its full-year 2025 total)
Proton X50	Continues to dominate the B-segment SUV category with 1,995 units sold in September  Year-to-date sales: 20,163 units
Proton X90	Continues to lead the 7-seater D-segment SUV category with 430 units sold in September Year-to-date sales: 3,250 units (up by 69.8% )

If we look specifically at the Proton e.MAS, the brand has now delivered 40,000 units since it started selling vehicles. This makes it the fastest-growing xEV brand as well as the current market leader with a market share figure of over 60%. The Proton e.MAS 5 is the country’s best-selling EV and continues to set new benchmarks, with total sales of over 20,000 units.

“The continued strong demand for PRO-NET’s electrified range of products is proof of the increased acceptance Malaysians have for xEVs Currently, sales of Proton e.MAS models account for 19.3% of overall PROTON sales, meaning that as an OEM, we have almost achieved the 2030 target of 20% of sales comprising xEV vehicles set by the Malaysian government for the automotive industry," said Zhang Qiang, Chief Executive Officer of PRO-NET.

Proton exported 1,311 units in September, bringing the year-to-date figure to 7,370 units. “As the country’s leading exporter of vehicles, PROTON intends to lead the way to make Malaysia a centre of production for regional and global markets. The seeds for accelerating growth in this area were planted by our own investments in production capacity, manpower upskilling, and technology and with a ramp-up in activity to fully realise the potential of the Automotive High Tech Valley (AHTV), we see more gains to be made in this sector in the near future,” said Abdul Rashid Musa.

Also read: 2026 Proton S70 i-GT 1.5 arrives in Sabah, East Malaysia prices start at RM58,800