Proton records 14.9% growth in July 2026; exports reach a new high

KUALA LUMPUR: Proton has revealed its sales numbers for the month of July. During the first month of H2 2026, the national automaker sold a total of 18,442 units (domestic, export, Proton e.MAS and smart), representing a month-on-month hike of 14.9%. The year-to-date sales stand at 118,788 units, with a year-on-year growth of 38.7%.

July remains the company’s second-best monthly performance of 2026, with a projected 25.8% YTD market share based on the Total Industry Volume forecast.

"Our July performance demonstrates Malaysians continue to place their confidence in PROTON products because they offer the right combination of technology, quality, safety and value," said Dato' Ir. Abdul Rashid Musa, Deputy Chief Executive Officer, PROTON.

"Beyond introducing new products, we remain focused on enhancing every aspect of ownership, from manufacturing quality and localisation to sales and aftersales service. These investments are strengthening PROTON's long-term competitiveness while supporting the continued development of Malaysia's automotive industry."

Let’s have a look at the performance of Proton’s best-selling models -

Proton’s best-selling models

Proton Saga	Remains the company's best-selling model with 7,814 units delivered in July Year-to-date sales: 52,189 units On track for another record year as one of the favourites amongst A-segment sedan buyers
Proton S70	Leading the C-segment SUV category with 2,857 units sold in July Year-to-date sales: 15,689 units
Proton X50	Continues to dominate the B-segment SUV category with 2,291 units sold in July  Year-to-date sales: 17,636 units
Proton X90	Leading the 7-seater D-segment SUV market with 441 units sold in July, second-best monthly performance of 2026

Proton e.MAS’s best-selling models

If we look specifically at the Proton e.MAS, the brand sold a total of 3,888 units in July, bringing cumulative sales for 2026 to 21,808 units. 

Proton e.MAS 5	Remains Malaysia's best-selling EV with 13,196 units delivered year-to-date
Proton e.MAS 7	YTD sales reached 3,666 units
Proton e.MAS 7 PHEV	Remains the country's number one plug-in hybrid vehicle with 4,946 units sold year-to-date

Proton recently opened six new Proton e.MAS outlets, expanding its retail network to 58 sales outlets and 45 service centres nationwide. It was followed by the official line-off ceremony for the locally-assembled e.MAS 7 PHEV at the Tanjung Malim plant.

"The continued growth of Proton e.MAS reflects increasing confidence among Malaysians in our electrified mobility solutions," said Zhang Qiang, Chief Executive Officer of PRO-NET.

"Alongside expanding our product range, we are equally committed to delivering an ownership experience that matches customer expectations through initiatives such as the Proton e.MAS SuperApp, a rapidly growing retail network and continued collaboration with charging infrastructure partners."

Proton export performance records new high in over 13 years

The automaker’s export business is also performing well. It achieved a significant milestone in July with 1,398 units exported, the highest monthly export volume since March 2013. Factors contributing to the growing numbers are stronger demand and increased regional production of Proton-Geely models assembled at the Tanjung Malim facility for overseas markets. 

Also read: Malaysia’s best-selling EV, the Proton e.MAS 5, now available in Nepal