Peugeot Weekender Experience launched — offers up to 3 days extended test drive!

KUALA LUMPUR: Planning your next weekend trip? Peugeot has got you covered! The brand has launched a first-of-its-kind test-drive campaign in Malaysia, offering prospective customers the opportunity to take their chosen Peugeot vehicle on an extended test drive for up to three days.

Dubbed as the “Peugeot Weekender Experience,” this year-long initiative allows customers to fully experience the performance and features of Peugeot vehicles in real-life conditions.

The key highlights of the Peugeot Weekender Experience campaign are as follows - 

• The extended test drive is available both on weekends and weekdays.
• Customers can choose between three different models, including the Peugeot 408 (for a smooth road trip), the Peugeot 2008 (for city adventures), and the Peugeot Landtrek (for outdoor exploration).

• The AI acts as an interactive planner in the Peugeot Weekender Experience initiative as customers can use the built-in ChatGPT on the brand’s microsite to create a customised itinerary as per their personality and interests. 
• The microsite also offers exciting suggestions like - Misty Mountains, Nature Whispers, A Culinary Cruise, A Cultural Retreat, and Urban Relaxation.
• Peugeot's extended test drive programme is open to all Malaysians with a valid full driver’s licence.

How to register for the Peugeot Weekender Experience?

• Interested folks can visit any authorised Peugeot showroom, scan the QR code or check out the campaign microsite peugeotweekenderexperience.com. 
• Fill in their details and select their preferred dealership.
• Explore weekend trip ideas using the ChatGPT feature.
• Wait for an email confirmation of your test drive slot.

Upon launching such an initiative, Jamie Francis Morais, Managing Director of Stellantis Malaysia said, “For years, traditional test drives are when a customer walks in and spends a few minutes driving around the block. This doesn't showcase the true capability of the car and the experience of owning a PEUGEOT. Through our PEUGEOT Weekender Experience, we want to revolutionize and change how our customers experience our vehicles. We want them to have the freedom and flexibility over a few days to truly experience and see how a PEUGEOT can complement their lifestyle and mobility needs.” 

This innovative campaign by Peugeot Malaysia is set to redefine how Malaysians experience test drives. What do you think?

Also read: 2025 Peugeot e-408 EV revealed; offers up to 453 km of range