UMW Toyota October 2023 sales, new promo, green Initiatives, and more

KUALA LUMPUR: UMW Toyota Motor has released the sales report for October 2023. The Japanese automaker sold a total of 10,931 units (10,709 Toyota and 222 Lexus) during the month, which is observed as the brand’s highest-ever monthly sales in the last 5 years. It takes the year-to-date sales tally forward to 87,422 units, reflecting a growth of 9.1% over the 80,153 units in the first ten months of last year.

Alongside achieving the record-breaking numbers, UMW Toyota undertook the following noteworthy steps in October 2023 -

2023 Toyota Alphard and Vellfire launch

Toyota launched the 2023 Alphard and Vellfire last month, which reaffirms the brand’s position as the leading name in the MPV market. President of UMW Toyota Motor, Datuk Ravindran K. expressed, "In an ever-evolving automotive landscape, the Toyota Alphard and Vellfire stand as beacons of innovation and sophistication. They set new standards for luxury and performance in the MPV segment, reflecting our commitment to delivering exceptional vehicles that exceed expectations."

November Promo

The company has rolled out the "Celebrate the Symphony of Lights" for the month of November, offering customers up to 100% financing for selected models, with promotional benefits of up to RM 15,000 available across twelve models, including the Vios and Yaris. The Toyota Service Savers program is also on offer at monthly instalments starting from as low as RM 18.

Manufacturing excellence

To achieve more streamlined operations and increased capacity, the automaker continues to enhance the manufacturing processes at both the Bukit Raja and Shah Alam plants. These improvements contribute to the enhancement of the Completely Knocked Down (CKD) processes and set a new standard for the automotive industry.

Alphard Cup

The automaker organised the Alphard Cup from October 17th to 19th, 2023, at the Kota Seriemas Golf & Country Club. It marked the conclusion of the Toyota Tour's sporting segment, with Galven Green securing his first professional win. Notable performances were also seen in the Ladies Championship, where Aretha Pan claimed victory in a thrilling play-off on the par five 1st hole.

Community impact and green initiatives

• The company also extended its support to the National Cancer Society of Malaysia via the Start Your Impossible (SYI) campaign to expand and improve its services and programs. 
• UMW Toyota Motor also introduced the annual Toyota Outrun to reinforce its brand image and affirm its position as an innovative mobility company, resulting in a collection of RM 170,000.

• The automaker also participated in the UMW Green Shoots Initiative (UGS) at the Kubang Badak Mangrove Reserve in Langkawi to support environmental conservation. This initiative is in alignment with the National 100-million Tree-Planting Campaign 2020-2050, under the theme 'Green Malaysia. 

"At UMWT, we firmly believe in the transformative power of collective action. Being a true mobility company means our mission extends far beyond vehicles. It's about making a profound and meaningful impact in the lives of the people, ultimately forging a brighter, more accessible future for all. Our promise 'Move Your World' is driven by our commitment to keep us going forward," added Datuk Ravindran K.

Also read: Toyota unveils two futuristic BEV concepts - FT-Se and FT-3e