BMW opens new 4S Regas Premium Sabah dealership in Malaysia

KUALA LUMPUR: BMW Malaysia has inched a little closer to having a better dealer-customer relationship. It has now, in collaboration with Regas Premium Auto, its authorised dealer in the region, managed to pull out something they would have planned in the past. The two have opened the new Regas Premium Sabah showroom at Kota Kinabalu in Sabah.

The company and the dealership have together taken over the FM Autohaus and will operate as the new premium location within 53,500 square-feet area itself. This new dealership will mainly facilitate as the 4S centre, which would include sales, spare parts, service, and systems. It is the joint venture of the Regas Premium Auto with TM Vision Auto Services, which is a subsidiary of the TBMC Group of Companies.

According to Harald Hoelzl, who is the CEO and Managing Director of BMW Malaysia has expressed his thoughts on this saying that such collaborations and partnerships form an integral part of delivering the promised Sheer Driving Pleasure to the customers and the prospective buyers.

He further continued by quoting that though this Regas Premium Sabah dealership is newly set up in this business, the joint owners, Regas Group of Companies and TBMC are no strangers in the business and know every single tip of the trade, especially in the eastern region.

Back in 2017, BMW Group Malaysia witnessed a sharp 17% rise in the deliveries over the previous year (2016). It is to be noted that Regas Premium Auto is not only the official dealer for the BMW Group Malaysia but also has a tie-up with BMW Motorrad and MINI in the state of Sarawak. Apart from this, the company also manages the BMW i section as of 2016 and has even set up the first-ever public charging station in the eastern part of Malaysia.