Changan unveils global strategy; aims to become a top 10 global car brand by 2030

KUALA LUMPUR: One of the major Chinese automobile groups, Changan, is all set to expand its wings all across the globe. The company has recently unveiled its ambitious plans for global expansion, targeting entry into the global top ten automotive brands and achieving a revenue of RMB 600 billion by 2030.

Changan Group held its Global Strategy Launch and Global Partner Conference in Chongqing on April 21, 2026, where it presented its "1+4+4+5" strategy, six major leaps and three major plans. Let’s discuss them all one by one. 

Changan’s “1+4+4+5" strategy 

This strategy includes 1 vision, 4 business pillars, 4 transformation priorities and 5 key metrics - 

• 1 Vision: To build a world-class automotive group with global competitiveness and homegrown core technologies
• 4 business pillars: Vehicles, components, services, and next-generation ecosystem industries
• 4 transformation priorities: intelligence, green development, globalisation, and integration. 
• 5 key metrics: Guided by a two-step, ten-year roadmap, the Group aims to double five key metrics by 2030, including NEV sales, overseas vehicle sales, total revenue, total profit, and brand value.

Changan’s 2030 targets 

• 2.4 million NEV sales
• 1.5 million overseas vehicle sales
• RMB 600 billion revenue
• Position among the global automotive top 10 brands
• RMB 200 billion brand volume, becoming one of the world's Top 500 Influential Brands

Changan’s 6 major leaps 

To drive this transformation, the automaker has identified six major focus areas, dubbed ‘leaps.’ These include -

Experience Leap	To mark a shift from single-domain smart driving to full-vehicle intelligence and better safety.
Power Leap	To move from traditional energy to green and high-efficiency solutions, with a diversified portfolio including EVs, hybrids and hydrogen-powered vehicles, reducing carbon emissions.
Scale Leap	To expand growth with parallel plans to double sales in both NEVs and overseas markets while developing a stronger product lineup
Ecosystem Leap	To upgrade the "large industry, small ecosystem" model to a “large industry, large ecosystem” model, and build a coordinated ecosystem spanning users, industry and services.
System Leap	To shift from traditional control-and-operations management to modern global management, for innovation, talent and management.
Value Leap	To become an intelligent, low-carbon mobility technology company, delivering economic, industrial, brand and societal value.

Changan's 3 major plans

Supporting these strategies are three key initiatives - Green Plan, Intelligent Plan and Vast Ocean Plan, which cover the following aspects. 

• Green Plan: It focuses on strengthening core NEV technologies and embedding sustainability across product design, manufacturing, and recycling, supporting lower carbon emissions across the vehicle’s life-cycle. 
• Intelligent Plan: It aims to accelerate execution, delivering ultra-safe intelligent mobility solutions for users.
• Vast Ocean Plan: It accelerates the company’s global expansion beyond simple product exports to comprehensive brand globalisation and industrial globalization.

"Today, we are entering a remarkable new era shaped by profound change and unprecedented opportunity. Every transformation creates the conditions for a new generation of world-class enterprises. Changan Group will stay committed to co-development and shared prosperity, working with our industry partners with one purpose and one direction, side by side as we move forward,” said Zhu Huarong, Chairman, Changan Group.

A brief about Changan’s strong foundation 

As noted above, Changan Group is one of China's major automobile groups, operating in 118 countries. The automaker sold a total of 2.913 million vehicles (with NEV sales exceeding 1.1 million units) in 2025, representing a year-on-year growth of 8.5%. In March 2026, the overseas sales crossed 100,000 units in a single month for the first time.

The Group operates 1,124 outlets and 22 overseas manufacturing bases, with a combined capacity of 350,000 units.  It has been ranking first in China's National Enterprise Technology Centre evaluation for 14 consecutive years. Backed by a strong global R&D team, the Group has filed 20,935 patents, 71 per cent of them invention patents, and participated in the formulation of 408 standards.

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