Continental Tyre-Castrol JV to offer value-added services to Malaysian motorists

KUALA LUMPUR:Continental is one of the leading tyre manufacturers with a strong ranking among the technology leaders in tyre production. It offers a wide range of tyres for passenger cars, two-wheelers, commercial and special-purpose vehicles. The brand has now joined hands with Castrol in Malaysia to bring value-added services nationwide.

Castrol is also one of the market leaders in the retail automotive lubricants segment in the country. It deals in passenger car engine oils, commercial vehicle engine oils, motorcycle engine oils as well as industrial lubricants.

Continental Tyre Malaysia and Castrol Malaysia have signed a memorandum of understanding with a mutual aim to strengthen their position in the country. In this way, the two companies can leverage each other’s extensive dealer network, offerings, and expertise and offer high quality products and services.

What value-added services will be on offer under the proposed joint venture?

• The Malaysian motorists will get a combined trade loyalty programme
• By getting the membership of this loyalty programme, the customers will be able to enjoy lucrative deals, incentives, redemptions, and rewards. 
• The joint branded outlets are also on the cards with companies working towards a partnership

Ms Andrea Somorova, Managing Director of Continental Tyre Malaysia said, “There is a steady demand for both brands and our products in the market amongst the premium vehicle owners, and we saw a great opportunity for us to come together to consolidate our offerings to serve our customers better. We believe that with both brand’s long-standing service and excellence in the market, we will continue to be the preferred brands in automotive maintenance.” 

Gan Wee Kiong, Market Sales Director of Castrol Malaysia & Singapore added, “This partnership is a testament to both brand’s commitment to safety and customer satisfaction as together we join forces to further build our brand presence in Malaysia. Through our combined expertise that supports new opportunities, we will continue to lead and innovate in securing global market leadership when it comes to service and maintenance.”

Want to know more about these pioneers? Check out their official website or Facebook page -

www.continental-tyres.com.my

www.facebook.com/continental.malaysia.

www.castrol.com/my

https://www.facebook.com/castrolmalaysia. 

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