BMW Clubhouse 2026 opens to the public at Factory 19 PJ, new models will be there too!

KUALA LUMPUR: BMW Group Malaysia is running its BMW Clubhouse event from 17 to 19 July 2026 at Factory 19 in Petaling Jaya, and entry is open to the public daily from 9am to 5pm.

The three-day event will see a number of new BMW and BMW M models and variants making their first local appearance, though the company has not named them just yet.

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Expect the usual spread across the lineup too, since BMW Malaysia is using the event to show off what it calls Technology Openness, which is basically its way of saying the range covers fully electric, plug-in hybrid and petrol powertrains under one roof.

The whole event is built around four themes the brand says define ownership: Sportiness, Expression, Leadership and Luxury. Each theme gets its own set of interactive activities as visitors move through the Clubhouse, so this is less of a static showroom display and more of a walk-through experience.

BMW is framing the event around its Power of Choice messaging, the idea being that whatever powertrain or body style suits your lifestyle, there is a BMW for it.

Marketing speak aside, for Malaysian buyers weighing up an EV against a plug-in hybrid or sticking with petrol, having the full range in one place with product people on hand is genuinely useful, especially when we're pretty sure there will be a lot of BMW personals there to answer some questions about their cars.

There will also be limited-edition BMW merchandise available at the event for those who want to take something home.

Entry requires registration, which can be done through BMW Malaysia's official registration link. For updates on what will be shown at the BMW Clubhouse, keep an eye on BMW Malaysia's Facebook, Instagram or official website.

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