MY BMW World 2025 returns: A decade later, now bigger and bolder

KUALA LUMPUR:  Ten years after the inaugural MY BMW World in 2015, BMW Group Malaysia is back with a new edition of its all-brand showcase – MY BMW World 2025 – taking place at Sentul Depot from June 13 to 15.

More than just a car show, the event is being pitched as a celebration of the brand’s past, present, and future, under the theme “Heritage in Motion”.

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The weekend-long event offers visitors a glimpse into BMW’s design and engineering philosophy, including launches, public debuts, and various brand experiences spread across BMW, MINI, and BMW Motorrad portfolios.

“Built on Legacy, Looking Ahead”

Benjamin Nagel, Managing Director of BMW Group Malaysia, describes the event as a reflection of the company’s direction:

“MY BMW World is a celebration of who we are — a brand built on a strong foundation of innovation, craftsmanship, and passion for delivering Sheer Driving Pleasure,” said Nagel. “This is the essence of Heritage in Motion, and MY BMW World brought that story to life for our customers and our beloved community.”

New launches and product debuts

Among the highlights, BMW introduced several new models including:

• New BMW 218i Gran Coupé Sport

• New BMW X3 20 xDrive M Sport

• New BMW M2

• New BMW M3 Competition M xDrive

• New BMW M5

In celebration of 50 years of the BMW 3 Series, the brand also presented the refreshed BMW 320i Sport and BMW 330i M Sport. The two-wheel segment wasn’t left out either, with the all-new BMW R 1300 RT motorcycle making an appearance.

Electric mobility and performance were represented by MINI, which brought out the All-Electric MINI Cooper JCW, All-Electric MINI Aceman JCW, and New MINI Countryman JCW S ALL4. All of these sit under the brand’s “Power of Choice” strategy, offering a range of powertrain options.

Also on display:

• The BMW 760i xDrive Protection, a high-security sedan with comfort and luxury features.

• The BMW M4 Competition Coupé M xDrive, shown publicly in Malaysia for the first time.

• The fan-favourite BMW M3 DTM Replica, paying homage to the brand’s motorsport heritage.

Heritage, innovation, and experiences

Visitors can explore an exhibit showcasing BMW Malaysia’s milestones since the 1970s, covering innovation, sustainability, local assembly efforts, and racing involvement.

BMW is also running the BMW X Challenge, a driving obstacle course that includes:

• Two-Wheel Lift Diagonal Ramp

• Staggered / Uneven Ramp

• Roller Ramp

The idea is to let guests experience BMW’s xDrive system and vehicle dynamics hands-on. There's also a BMW Café and exclusive merchandise for collectors and fans.

Promotions and deals across the brands

BMW Malaysia isn’t just showing cars — they’re offering incentives to close deals on the spot:

BMW Offers – June 2025

• Interest rates from 0.5% on selected BMW models

• 5-Year BMW Service Inclusive (BSI)

• RM5,000 motor insurance subsidy for the first year under BMW Easy Drive

• BMW Protection+ coverage, which includes:

  • Accidental death/Permanent disability

  • GAP (Guaranteed Asset Protection)

  • Break-in, flood, theft, key care, rim damage and more

MINI Malaysia offers

MINI fans can enjoy:

• 10 years of free service for selected models

• Up to RM3,000 motor insurance subsidies

• Free 4-year MINI Extended Warranty (MINI Aceman SE & Countryman SE)

• Free MINI Wallbox with electric models

• Corporate rebates up to 8%

• Cash rebates up to RM15,000 (Easy Drive) or Straight-Line Financing from 0.88%

• RM2,500 rebate for the CKD MINI Countryman S ALL4

Exclusive touches:

• MINI Protection+ insurance

• Blazing Blue Colour of the Month buyers receive MINI luggage or pendant

• MINI Aceman SE buyers get Track/Slick Edition stickers + floating hub caps

MINI is also rewarding existing customers – F56 MINI Cooper SE owners will receive RM8,888 Loyalty Support when upgrading to the Aceman SE.

BMW Motorrad offers

BMW Motorrad Malaysia is also part of the party, offering event-only rebates for selected models. While specific bikes weren’t listed, the deals are pitched as part of the brand’s “Make Life a Ride” philosophy — encouraging riders to embrace performance and premium touring in one.

MY BMW World 2025 Details:
Sentul Depot, The Yard
13–15 June 2025
9AM to 5PM daily

Those interested in exclusive promotions or event highlights can visit official BMW, MINI, or BMW Motorrad Malaysia websites — or head over to their nearest authorised dealerships.

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